KEY FIGURES
Discover trends and news in the garden sector
The point of sale is the solution!
Faced with the rise of AI and online sales, we might think that the garden center has become obsolete… Not at all! Weary of all this technology and yearning for a bit of human connection, consumers, driven by their herd instinct, are also seeking human interaction. Sales teams are back at the heart of the action… All the better!
Physical retail: why the store is once again becoming a place of solutions
For years, commerce was structured by a simple promise: to make products available everywhere, all the time. E-commerce took this logic to its extreme, offering immediate accessibility, a virtually infinite range of products, and a purchasing process reduced to just a few clicks. But this promise is now showing its limitations...
The Bridgerton Effect Season 4: A strategic lever expected for the garden market in 2026
The influence of popular culture on garden purchasing behavior is now an undeniable phenomenon that landscape professionals and specialist retailers can no longer ignore. With the release of the fourth season of Bridgerton on Netflix at the end of January 2026, the sector must prepare for a significant shift in demand. Unlike previous seasons that celebrated pastel flowerbeds and rigid symmetry, this new chapter, centered on Benedict Bridgerton, marks a clear aesthetic break that will redefine the codes of the romantic garden for the coming spring, offering industry players concrete growth opportunities.
