Garden news and trends

Rainy spring, happy autumn?
by Roland Motte
And here we are, off on another epic journey. Historically, the garden has been divided into 2 parts, with 60% of the figure in spring and 40% in autumn. Here's a look back at the first half of 2024, and a few thoughts on the way 😉
Read more
Garden markets 2023/2024: opportunities ahead
By GFK
The studies by GfK x NielsenIQ revealed that many products are still dynamic and that practices are well established among consumers.
Read more
3 lessons for the garden market
by Chlorosphère

Today, let's take stock of what has changed in our market since the recent crises [...]
Read more
What future for plant distribution?
by Roland Motte
In the last few centuries, as you will no doubt remember, the plant trade was mainly of interest to collectors, botanists and the burgeoning botanical gardens. Ordinary people made do with the knowledge passed down from mother to daughter or father to son, and went to the kitchen garden to find the right herbs to eat and treat.
Read more
Plant-based communication!
by Roland Motte
Whether you're a professional gardener or not, our business is essentially based on communication. To get people talking about our products and services, we have to do a bit of advertising. Is plant communication used by our internal departments? And what are we talking about with this "plant communication"?
Read more
Will artificial intelligence help the garden market recover?
by Chlorosphère
It's a fact: while chat GPT was coming up at the end of 2022, 2023 marks the advent of image generation for the world of gardens, and with it a host of concrete applications for our markets. The manufacturers, suppliers and retailers who are preparing the 2025 collections for the JdC Garden Trends 2024 are now working with a major tool: A.I. prototyping ...]
Read more
The garden and plants
by Roland Motte
If you ask a consumer what "the garden" reminds them of, they'll inevitably talk about little flowers, fruit trees, vegetable gardens... The plant is the very heart of the garden, its strategic center! And in our market, therefore, plants should be our primary concern... Normally! [...]
Read more
Garden Trends 2023-2024
by Chlorosphère

Manuel Rucar, working in association with a team of international trend spotters, takes the temperature of the market, deciphers sales statistics, surveys consumers and transforms these insights into the main phenomena that we should expect to see. Here we look forward to the 2023 and 2024 collections to get an enlightened vision on tomorrow’s market [...]
Read more
Consumer behaviour
by Chlorosphère

Today, let's take stock of consumer perception of seasonal changes in the garden, a key issue for our markets [...]
Read more