Actus et tendances jardin
Garden Collections Awards 2026-2027: innovation in the service of the garden
Véritable temps fort du salon JdC Garden Trends, les Garden Collections Awards mettent chaque année à l’honneur la créativité, le savoir-faire et la capacité d’innovation des entreprises du secteur jardin. L’objectif : valoriser les produits les plus inspirants, porteurs de sens et alignés avec les attentes d’un marché en pleine évolution. Ce concours unique réunit autour d’un même objectif fournisseurs, acheteurs et médias, dans une démarche collective de découverte et de valorisation des tendances de demain.
Independence Day
In a horticultural world dominated by large national or regional brands with tightly defined standards, product lines often become homogenous, with strong brand logic. Conversely, independent garden centers continue to play their role of fieldwork, experimentation, and authenticity. The typical brand offers reassuring consistency, a strong brand, and centralized marketing resources. The independent retailer, on the other hand, focuses on uniqueness. And the customer? Increasingly, they are making localized choices: they favor direct relationships, favorites, and the promotion of local producers. 👉 The challenge for independents: combining rigorous management, inventory, and marketing with the freedom to dare, surprise, and think outside the box.
CSR: Innovative SMEs in the spotlight
The trade fair, a long-standing partner of the association, highlighted small and medium-sized enterprises (SMEs) committed to corporate social responsibility (CSR). Delphine Delabarrière, CSR Manager at INOHA, presented the association, which represents approximately 270 manufacturers of DIY and gardening tools and supports these companies in their transition to more sustainable practices.
State of the plant market in 2024: A changing sector
The plant conference opened up interesting perspectives on market issues, notably through the launch of the fourth edition of the garden consumer guide by Roland Motte and Pierre Hervet.
The performance of the online garden market
The French gardening market is a dynamic sector with an estimated turnover of between €7.7 and €8 billion. However, current perceptions of this market are fragmented and face several challenges, including increased competition, evolving consumer behaviors, and demographic shifts. Thomas Le Rudulier, General Delegate of the French Gardening and Pet Shop Federation, shares his perspectives on the state and future of the sector.
The Garden Market in 2024: A Difficult Economic Context
The gardening sector in 2024 finds itself in a complex situation, marked by a widespread decline in consumption and growing consumer concerns. Guillaume Mulleret of GFK NIQ presented an overview at a conference, providing context on this dynamic.
A revolution in the making
In response to climate challenges, gardening is changing: recycled materials, repairable tools, local production and natural alternatives are the order of the day. While a lot remains to be done, the progress of the last 25 years is laying the foundations for a sustainable future.
The changing face of decoration
With unreliable weather, excess stocks and inflation: 2024 was a testing year for the decoration sector. But the future is taking shape around a number of key trends: versatile spaces, sustainable materials and practicality. Professionals are rolling up their sleeves.
The garden center cultivates excellence
The Au Jardin des Plantes garden centre in Voglans, Savoie, is a veritable local institution. Laurent Gonnet, its manager, is carrying on a family tradition of independence, adaptability and human commitment.
