KEY FIGURES
Discover trends and news in the garden sector
The performance of the online garden market
The French gardening market is a dynamic sector with an estimated turnover of between €7.7 and €8 billion. However, current perceptions of this market are fragmented and face several challenges, including increased competition, evolving consumer behaviors, and demographic shifts. Thomas Le Rudulier, General Delegate of the French Gardening and Pet Shop Federation, shares his perspectives on the state and future of the sector.
The Garden Market in 2024: A Difficult Economic Context
The gardening sector in 2024 finds itself in a complex situation, marked by a widespread decline in consumption and growing consumer concerns. Guillaume Mulleret of GFK NIQ presented an overview at a conference, providing context on this dynamic.
A revolution in the making
In response to climate challenges, gardening is changing: recycled materials, repairable tools, local production and natural alternatives are the order of the day. While a lot remains to be done, the progress of the last 25 years is laying the foundations for a sustainable future.
