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Discover trends and news in the garden sector
Eco-home and the circularity of DIY and garden products
Ecomaison presents itself as an accredited eco-organization tasked with supporting manufacturers in managing the end-of-life of household equipment. Beyond regulatory obligations, its work aims to develop concrete solutions to prevent waste, extend product lifespan, promote reuse, and strengthen recycling. Here's a look at the main initiatives and projects undertaken by the organization in the DIY and gardening sectors.
The backbone of the garden
Plants are the foundation of the garden market. Without them, there would be no tools, no potting soil, no landscaping, no motorized equipment. This is a crucial issue for the entire sector, not just plant growers.
Decline in online searches and new consumer choices in the gardening & DIY sector (2025)
The InnoData platform, developed by the INOHA association in partnership with the search intelligence startup Trajaan, provides an overview of consumer search behavior in the gardening and DIY sectors. Based on 2025 data, the market is generally declining, but specific trade-offs are shaping demand and guiding retailers' product and sales strategies.
