KEY FIGURES
Discover trends and news in the garden sector
Off-Season – A deep dive into the changing landscape of the garden market
Que se passe-t-il réellement dans le commerce du jardin ? Derrière les chiffres de fréquentation en recul, derrière les arbitrages budgétaires des ménages, derrière la montée des discounters et des plateformes, le marché se transforme en profondeur. Hors Saison propose d’entrer dans ces transformations. À chaque épisode, économistes, sociologues, experts du commerce et acteurs de terrain croisent leurs regards pour décrypter les signaux forts et les signaux faibles. Hors Saison est un espace de réflexion stratégique pour celles et ceux qui veulent anticiper plutôt que subir.
Regencycore: when Bridgerton transforms the garden into an art of living
Fueled by the runaway success of season 4 of Bridgerton on Netflix*, the “Regencycore” aesthetic has transcended the screen and established itself as a genuine driver of consumer demand. Flowering arches, antique roses, wisteria, wrought-iron furniture… The garden becomes a narrative backdrop. More than just exterior design, the public now seeks a stage set, a lifestyle inspired by English parks, blending romance and timeless elegance.
The era of purchasing agents: a turning point for specialist trade
Long perceived as a distant technology or reserved for tech giants, artificial intelligence has now entered a phase of maturity that directly impacts specialized retail. Garden centers and pet stores are no exception. Since 2022, generative AI has demonstrated its ability to produce content: texts, images, videos, product descriptions, customer responses, and marketing materials. But a new stage is now being reached: that of agentic AI.
