Our partners
If you knew what tomorrow will bring...
...what would you do differently today?
Our mission in the sectors of plants, garden, landscape and floral art, is to be the sentinel who warn, prevent and help you to anticipate to hold the most suitable decisions regarding the society evolutions and aspirations...
Our job
- Identify and analyse consumer trends: annual publication of the trend book at N+2 and of the point-of-sale collection guide at N+1.
- Develop anticipation strategies to adopt: sourcing, collection plan, product launch, strategic marketing.
- Support companies in innovation and valuation of their products & services.
- Promotion of innovation: style, photo shoot, communication campaigns.
Tel: +33 6 19 86 34 32
La revue du jouet
Find out the latest news on toys and games: an in-depth exploration of market dynamics, strategies, innovations and emerging trends.
As well as themed features, analysed figures and market studies: La revue du jouet offers essential insights for understanding and anticipating developments in this dynamic and diversified industry.
Subscribing means :
- Access to the magazine and its digital version
- Keep up to date with all the latest news from market players through the site's reserved content and services
- The weekly newsletter: distributor news, market research, NPD and Kantar Media data*.
The Guide des Consommateurs Jardin is a think-tank for garden professionals, published every year on a topical theme. It compiles figures, surveys and testimonials from various players in our profession. With its 150 pages of reflections, our experts review the ins and outs of the major topic of the year. It offers practical solutions and a better understanding of the gardening industry.
Whether you're a manufacturer, producer, distributor, landscaper or enthusiast... The Guide des Consommateurs Jardin helps you to understand the future and the challenges facing our professions.
Maryline Miori
Former top-level sportswoman and Arc En Ciel certified to better understand the profiles and motivations of individuals. She also won the SNHF's most beautiful vegetable garden competition in 2017. She offers garden and human relations training courses at our market.
Pierre Hervet
A former presenter, buyer and purchasing manager in various garden retail chains, Pierre brings his professional eye to the Guide des Consommateurs Jardin. His many professional contacts enable him to keep abreast of gardening news and specialist distributors.
Roland Motte
Roland has been involved in the garden trade for many years, and has been a garden centre manager and national buyer. He set up his own company, RMJ, in 1997 to offer support to plant professionals. He is also active on social networks with his test kitchen garden in the Vosges.
INOHA is a Trade association related to Home Improvement Industry.
Since 1978, INOHA brings together numerous makers of products for Home Improvement, DIY, gardening and new residential construction markets. INOHA helps its company members to grow up in a multi-channel strategy and carries the voice and the interests of the manufacturers. INOHA and its company members are focused to serve all the people who take care of their habitat, as a refuge value and source of their well-being.
Since 1978, INOHA brings together numerous makers of products for Home Improvement, DIY, gardening and new residential construction markets. INOHA helps its company members to grow up in a multi-channel strategy and carries the voice and the interests of the manufacturers. INOHA and its company members are focused to serve all the people who take care of their habitat, as a refuge value and source of their well-being.
Site: www.inoha.org
JAF-info Professional news for the industry | Garden • Pet • Florist is an independent B2B trade media outlet founded in 2011 by Luc NAROLLES, Talent Spotter. A former owner and manager of garden centres, pet stores and florist shops, he has been actively involved in the industry since 1989.
JAF-info provides news, insights and market analysis for professionals and decision-makers in the specialised distribution of garden, pet and floral products. Editorial content includes business news, trends, employment, interviews and on-site reports, with a strong focus on people and expertise.
JAF-info is built around a comprehensive media ecosystem: the JAF-info website and newsletters, JAF le Mag (a premium annual print magazine), and the JAF-info Excellence Awards, which recognise outstanding retailers, brands and talents across the industry.
The leading online media for Nature Retailers
- 9,000 newsletter subscribers
- 30,000 professional contacts across social networks
- 6,000 copies printed of JAF le Mag
Fédération des Jardineries et Animaleries de France is the federation representing and defending the interests of garden centres and pet shops in dealings with French and European institutions. We conduct social negotiations and amend the Collective Agreement with the social partners, we inform and support our members on regulatory changes with tools (guides, charters ...) and promote the sector to the general public and the media.
- A monthly magazine
Follow the evolution of the plant sector with background analyses processed with the perspective necessary for decision support.
Topics covered: News – Technical – Business management – Trends / markets – Landscaping – New plants.
- A website www.lienhorticole.fr
All daily news, business services (weather, video, archives), new plants and equipment.
- A weekly newsletter
To follow the major events to remember.
- A new reading application
Access at any time and on all media to the information of Le Lien Horticole
The only distribution magazine for specialists in parks and garden, green spaces, forestry and agricultural equipment with a mechanised farming activity. It is also intended for self-service shops and brands in rural areas.
The magazine's DNA: a decision-making aid for company managers.
Moteurs & Réseaux comments on and analyses the distribution markets and channels. It enables decision-makers to better understand their competitive environment.
Moteur & Réseaux is the only magazine dedicated to this market that provides information between suppliers and distributors.
Annual publication of Qui Fait Quoi with market analyses and trends, an index of brands and fact sheets on suppliers in the sector.
Contact:
Gwenaëlle Castrec - g.castrec@cipmedias.com
About NIQ
NielsenIQ (NIQ) is a leader in consumer insight, offering the most comprehensive view of purchasing behaviour and revealing new opportunities for growth. Our global presence spans more than 90 countries, covering approximately 85% of the world's population and more than £7.2 trillion in consumer spending. Through a holistic view of retail sales and the most comprehensive consumer insights—delivered through advanced analytics and cutting-edge platforms—NIQ delivers The Full View™.
For more information, visit www.niq.com.
About gfknewron®
gfknewron is an always-on platform combining sales data for durable goods—including DIY and gardening equipment—consumer and brand insights, reinforced by AI-based recommendations for action. It enables companies to obtain actionable, connected insights and act quickly to drive sustainable growth. The platform offers three specific modules: gfknewron Market for market and competitor insights, gfknewron Consumer for in-depth consumer understanding, and gfknewron Predict, which provides recommendations to businesses based on market data and AI-powered intelligence.
Promojardin-Prom'animal is an association that brings together all the economic and strategic players in the garden and pet markets. From upstream to downstream of the market, nearly 500 women and men work together for the development of these markets.
Weaving links between distributors, manufacturers and service providers Promojardin-Prom'animal has a dual vocation:
- Unravel markets : Annual market analysis and monthly market datas (consumers and cashouts), provides access to comprehensive and rapid information on the slightest movement in the garden and pet product categories.
- Catalyse collective Intelligence : Annual convention, conferences, working groups, every month there is an opportunity to meet up with players in your sector to develop the garden and pet worlds.
Whatever the project, the philosophy remains identical : to create a dynamic shared by all, conducive to the development of everyone's activity.
Tel: +33(0)1 45 43 25 25
Secteur-Vert Media, specialized in online press, now publishes 5 pioneering information websites specializing in the garden and green space market for both individuals and professionals in the sector.
Secteur-Vert.com has historically been the first information portal, not only in France but also in Europe (Secteur Vert is a French and European registered trademark), to propose a Garden and Green Spaces editorial offer for the Consumers, Distribution and Professional Users.
Since its launch in 2010, Secteur Vert has developed its activity in this sector in response to the observation of the rise of the Internet in the purchasing process. These twelve years of experience have made Secteur Vert the forerunner in this field and give it a real advisory and leverage role.
We offer comprehensive coverage across all communication channels in various sectors of the home improvement industry: kitchens, appliances, furniture, bedding, DIY and gardening. The magazine guarantees visibility among manufacturers and distributors in these sectors, while our website and newsletters provide continuously updated information. Our presence on LinkedIn allows us to engage directly with the B2B community, complemented by our listing on Google News (more than 13 million impressions in 2025). This multi-channel approach ensures maximum coverage and lasting impact with professional targets.
ZEPROS HABITAT & JARDIN. "A free newspaper has never been so profitable"
Key figures
- 24 613 copies distributed in the heart of the points of sale.
- 6 issues per year
- one dedicated Website : www.habitat.zepros.fr
- N°1 in distribution In GSB, GSS, LISA and garden centre universe.
ZEPROS HABITAT & JARDIN.
It is the reference for garden professionals of all circuits!
The Garden, outdoor design (Amex), decoration represent more than half of the pages of Zepros Habitat. With the GfK Garden Barometer, regional pages on shop openings, new garden centres and DIY stores, new garden products and manufacturer news, ZEPROS HABITAT & JARDIN is the modern tool for garden professionals in garden centres, DIY stores, DIY stores and Lisas. They read our news, either online at any time, or in the form of a newspaper every two months or everyday on the website. www.habitat.zepros.fr
ZEPROS HABITAT & JARDIN. Also shares its gardening information with the other titles in the group interested in the Amex: Zepros Territorial, read by all local authorities and their buyers, Zepros Négoce etc.
Site: habitat.zepros.fr