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Programme

Conference area - Hall 1

Tuesday 24 March

Opening Conference: Challenges and Prospects of the Garden Market: Vision and Lessons Learned from the Leader
12:00 - 12:45

Hosted by Hervé Onfray, Deputy General Manager, Teract Garden Centre - Pet Shop and Yves Puget, Editor-in-Chief of LSA
Listen to the replay
The performance of the garden market in 2025
3:00 PM - 3:30 PM

Hosted by Alaric Desbant of the Fédération des Jardineries et Animaleries de France

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Garden Collections Awards 2026-2027 Ceremony
4:30 PM - 6:30 PM

Hosted by Carole Tolila, co-presenter of the show "Silence, ça pousse!"
Listen to the podcast
Happy Hour
6:30 PM - 8:00 PM

Enjoy a moment of conviviality!

Or ? Village Squares (Halls 1 & 2), Esplanade and at exhibitors' stands

Wednesday 25 March

The point of sale has become the center of the game
9:30 - 10:00: Consumer Insights

In a garden market disrupted by climate change, prices, digitalization, and evolving customer expectations, the store is regaining a key role: that of human connection. Based on the 2026 Garden Consumer Guide, a comprehensive field study of the sector, this presentation offers a lively perspective on the current transformations. A frank and straightforward analysis to understand why, today, everything ultimately ends up… in the store.

Hosted by Roland Motte And Pierre Hervet, authors of Guide des Consommateurs Jardin
Garden 2025: Key signals to prepare for recovery
10:30 - 11:00: Trends Conference

Hosted by Guillaume Mulleret of NielsenIQ powered by GFK intelligence
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Deciphering consumer choices in gardening through online research
11:15 - 11:45: Consumer Insights

In a context of overall decline in online searches in the Garden universe, a detailed analysis of queries makes it possible to reveal consumer choices, the needs that persist and the brands that continue to capture their attention.

Hosted by Pierre-Emmanuel Bois, General Delegate of Inoha
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Garden Trends 2026-2027
12:00 - 12:30: Trends Conference

Take advantage of a strategic insight session at the special conference by Manuel Rucar – trend expert – who will decipher the profound changes in the garden and outdoor living market. This essential event at JdC Garden Trends offers professional buyers an unprecedented head start by analyzing the consumer drivers for the 2026 season while revealing the key aesthetic trends that will shape 2027. By grasping the trends of the coming seasons now, you will transform your vision of garden offerings to build visionary collections perfectly aligned with your customers' future expectations.

Hosted by Manuel Rucar, from the office Chlorosphere
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New dynamics in the garden market: understanding today to better anticipate tomorrow
3:00 PM - 3:30 PM: Market Conference

Hosted by Sabrina Tiphaneaux, Deputy Director Les Echos Studies for Promojardin-Promanimal
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Garden products 2026: consumer expectations, trade-offs and impacts on certain categories
4:00 PM - 4:30 PM

In a changing regulatory, climatic and economic context, the French remain attached to the garden but are adapting their behavior.
The 2025/2026 Toluna / Harris Interactive / UPJ study highlights a strong expectation of solutions, a feeling of lack for some households and trade-offs (alternatives, abandonment, mineralization) which raise questions about the future of the living garden.
It also reveals a growing need for education and support on certain product categories (fertilizers, potting soils, etc.)
A strategic reading to understand the current dynamics and identify the levers for a garden transition that is responsible, accessible and sustainable.

Thursday 26 March

Develop your circularity with Ecomaison
11:00 AM – 11:30 AM: Regulatory Conference

Discover your various levers to transform your compliance into competitiveness.

Hosted by Sandra Bravard, Head of DIY and Garden Department at Eco-house
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Garden Trends 2026-2027
12:00 - 12:30: Trends Conference

Take advantage of a strategic insight session at the special conference by Manuel Rucar – trend expert – who will decipher the profound changes in the garden and outdoor living market. This essential event at JdC Garden Trends offers professional buyers an unprecedented head start by analyzing the consumer drivers for the 2026 season while revealing the key aesthetic trends that will shape 2027. By grasping the trends of the coming seasons now, you will transform your vision of garden offerings to build visionary collections perfectly aligned with your customers' future expectations.

Hosted by Manuel Rucar, from the office Chlorosphere
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Viewing Party "The Garden Aces"
1:00 PM - 2:00 PM

Come and discover a preview of the new flagship garden show from France Télévisions in the presence of the presenters and candidates: excerpts from the first episodes, behind the scenes and secrets of production.

Hosted by Fabrice Valery of France Télévisions
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But also…

Guided tours

Two guided tours (in French/English) are organized by our partner Chlorosphère:

  • Wednesday, March 25th at 2pm
Focus on "new uses" | Tour of the show to discover new products and suppliers dedicated to new markets: new uses in the garden, events, services, self-production, etc.

  • Thursday, March 26 at 10 a.m.
Focus on "Styles" | A tour of the showroom to focus on emerging new styles: colours, materials, textures

Registration required - subject to availability
10 products in 10 minutes

The principle? Each exhibitor has 60 seconds to present their flagship product! 60 seconds to convince in a lighthearted way, through humorous, wacky, or even offbeat presentations...

When?

Tuesday, 24 March 
  • 2:30 p.m. - 3:00 p.m. - Green Village square – Hall 2
  • 3:45 p.m. - 4:30 p.m. - Green Village square – Hall 2

Wednesday, 25 March
  • 10:15 a.m. - 10:45 a.m.  - Green Village square – Hall 2
  • 1:00 p.m. - 1:30 p.m. - Conference Area – Hall 1
  • 2:00 p.m. - 2:30 p.m. -  Conference Area – Hall 1
Trends Area

The JdC Garden Trends by Trends Area Chlorosphere transforms into a veritable coastal promenade. Between lemon-colored, authentic materials And Azure designDiscover how the aesthetics of "La Dolce Vita" are taking over the world of gardens and the outdoors.

Or ? At the entrance to the living room
Find out more
Garden Collections Price Area

The principle? Find a dedicated area at the entrance to the show, showcasing the products presented in the competition.

The products are also subject to votes of all buyers And media Garden Trends blogs to vote for their favorite products! 

Or ? At the entrance to the living room
Discover the jurys