KEY FIGURES
Discover trends and news in the garden sector
Anticipate, source, innovate: Garden Trends as seen by a plant buyer
For this new edition of JdC Garden Trends, we spoke with Ninette Karam, head buyer of plant products for the Bricomarché and Bricorama chains. A regular at the show for the past four years, she closely follows the evolution of garden product ranges and the arrival of Greenzone, the new area dedicated to plant suppliers. From structuring the product offering and anticipating trends to key meetings, she discusses what makes JdC Garden Trends an essential event for her profession… and what she expects from the 2026 edition.
VegTrug success story
VegTrug reports a particularly memorable experience following its first participation in JdC Garden Trends 2025. Between the business atmosphere, high-level discussions and recognition at the Garden Collections Awards, Paul Owen from VegTrug looks back on an event rich in encounters and concrete results.
Independence Day
In a horticultural world dominated by large national or regional brands with tightly defined standards, product lines often become homogenous, with strong brand logic. Conversely, independent garden centers continue to play their role of fieldwork, experimentation, and authenticity. The typical brand offers reassuring consistency, a strong brand, and centralized marketing resources. The independent retailer, on the other hand, focuses on uniqueness. And the customer? Increasingly, they are making localized choices: they favor direct relationships, favorites, and the promotion of local producers. 👉 The challenge for independents: combining rigorous management, inventory, and marketing with the freedom to dare, surprise, and think outside the box.
