KEY FIGURES
Discover trends and news in the garden sector
State of the plant market in 2024: A changing sector
The plant conference opened up interesting perspectives on market issues, notably through the launch of the fourth edition of the garden consumer guide by Roland Motte and Pierre Hervet.
The performance of the online garden market
The French gardening market is a dynamic sector with an estimated turnover of between €7.7 and €8 billion. However, current perceptions of this market are fragmented and face several challenges, including increased competition, evolving consumer behaviors, and demographic shifts. Thomas Le Rudulier, General Delegate of the French Gardening and Pet Shop Federation, shares his perspectives on the state and future of the sector.
The Garden Market in 2024: A Difficult Economic Context
The gardening sector in 2024 finds itself in a complex situation, marked by a widespread decline in consumption and growing consumer concerns. Guillaume Mulleret of GFK NIQ presented an overview at a conference, providing context on this dynamic.
