KEY FIGURES
Discover trends and news in the garden sector
The Bridgerton Effect Season 4: A strategic lever expected for the garden market in 2026
The influence of popular culture on garden purchasing behavior is now an undeniable phenomenon that landscape professionals and specialist retailers can no longer ignore. With the release of the fourth season of Bridgerton on Netflix at the end of January 2026, the sector must prepare for a significant shift in demand. Unlike previous seasons that celebrated pastel flowerbeds and rigid symmetry, this new chapter, centered on Benedict Bridgerton, marks a clear aesthetic break that will redefine the codes of the romantic garden for the coming spring, offering industry players concrete growth opportunities.
Anticipate, source, innovate: Garden Trends as seen by a plant buyer
For this new edition of JdC Garden Trends, we spoke with Ninette Karam, head buyer of plant products for the Bricomarché and Bricorama chains. A regular at the show for the past four years, she closely follows the evolution of garden product ranges and the arrival of Greenzone, the new area dedicated to plant suppliers. From structuring the product offering and anticipating trends to key meetings, she discusses what makes JdC Garden Trends an essential event for her profession… and what she expects from the 2026 edition.
VegTrug success story
VegTrug reports a particularly memorable experience following its first participation in JdC Garden Trends 2025. Between the business atmosphere, high-level discussions and recognition at the Garden Collections Awards, Paul Owen from VegTrug looks back on an event rich in encounters and concrete results.
