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Discover trends and news in the garden sector
L’ère des agents acheteurs, un tournant pour le commerce spécialisé
Long perceived as a distant technology or reserved for tech giants, artificial intelligence has now entered a phase of maturity that directly impacts specialized retail. Garden centers and pet stores are no exception. Since 2022, generative AI has demonstrated its ability to produce content: texts, images, videos, product descriptions, customer responses, and marketing materials. But a new stage is now being reached: that of agentic AI.
Le point de vente est la solution !
Face au développement de l’IA et des ventes en ligne, nous pourrions penser que le point de vente jardin est devenu obsolète… Il n’en est rien ! Lassé par toutes ces technologies et à la recherche d’un peu d’humanité, le consommateur, et son instinct grégaire, est lui aussi à l’affût d’un contact humain. Les équipes de vente reviennent au centre du jeu… Tant mieux !
Commerce physique : pourquoi le magasin redevient un lieu de solutions
For years, commerce was structured by a simple promise: to make products available everywhere, all the time. E-commerce took this logic to its extreme, offering immediate accessibility, a virtually infinite range of products, and a purchasing process reduced to just a few clicks. But this promise is now showing its limitations...
