KEY FIGURES
Discover trends and news in the garden sector
Regencycore: when Bridgerton transforms the garden into an art of living
Fueled by the runaway success of season 4 of Bridgerton on Netflix*, the “Regencycore” aesthetic has transcended the screen and established itself as a genuine driver of consumer demand. Flowering arches, antique roses, wisteria, wrought-iron furniture… The garden becomes a narrative backdrop. More than just exterior design, the public now seeks a stage set, a lifestyle inspired by English parks, blending romance and timeless elegance.
The era of purchasing agents: a turning point for specialist trade
Long perceived as a distant technology or reserved for tech giants, artificial intelligence has now entered a phase of maturity that directly impacts specialized retail. Garden centers and pet stores are no exception. Since 2022, generative AI has demonstrated its ability to produce content: texts, images, videos, product descriptions, customer responses, and marketing materials. But a new stage is now being reached: that of agentic AI.
The point of sale is the solution!
Faced with the rise of AI and online sales, we might think that the garden center has become obsolete… Not at all! Weary of all this technology and yearning for a bit of human connection, consumers, driven by their herd instinct, are also seeking human interaction. Sales teams are back at the heart of the action… All the better!
