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Discover trends and news in the garden sector
The backbone of the garden
Plants are the foundation of the garden market. Without them, there would be no tools, no potting soil, no landscaping, no motorized equipment. This is a crucial issue for the entire sector, not just plant growers.
Decline in online searches and new consumer choices in the gardening & DIY sector (2025)
The InnoData platform, developed by the INOHA association in partnership with the search intelligence startup Trajaan, provides an overview of consumer search behavior in the gardening and DIY sectors. Based on 2025 data, the market is generally declining, but specific trade-offs are shaping demand and guiding retailers' product and sales strategies.
A year of garden and home decor collections (March 2026 – March 2027)
During a presentation dedicated to trends at JdC Garden Trends 2026, Manuel Rucar from the Chlorosphère firm delivered a creative and commercial roadmap for the period March 2026 - March 2027. Based on consumer data and the views of experts (landscapers, florists, plant designers and sector federation), he presented a collection plan conceived by month: products, color palettes, up-and-coming materials and uses, all elements intended to inspire brands and retailers.
