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Discover trends and news in the garden sector
SAVE THE DATE! PJPA Annual Convention
The promised rebound for 2025 did not materialize. The garden market is declining for the fourth consecutive year, by around 2%. The pet market is slowing to +1%. Consumers are making choices, comparing prices, and saving money. And yet, the desire to consume remains. What about 2026? What does 2027 hold in store?
The plant-based route, step by step with Chloé
Plants are the backbone of the garden, as we saw in the first article. The challenge now is to make them fulfill their role. How do we entice people to buy them? To understand this, let's follow an imaginary customer, Chloé, from the store entrance to her return home. Five steps, some fresh figures, and a few ideas.
Green taxation: JdC Garden Trends supports the creation of a tax credit for garden greening
As partners of the French Federation of Garden Centers and Pet Shops, JdC Garden Trends supports its advocacy for more incentive-based taxation to encourage the greening of private spaces. This measure would recognize the role of planting in adapting to climate change, while also supporting the French horticultural sector.
