KEY FIGURES
Discover trends and news in the garden sector
VegTrug success story
VegTrug reports a particularly memorable experience following its first participation in JdC Garden Trends 2025. Between the business atmosphere, high-level discussions and recognition at the Garden Collections Awards, Paul Owen from VegTrug looks back on an event rich in encounters and concrete results.
Garden Collections Awards 2026-2027: innovation in the service of the garden
Véritable temps fort du salon JdC Garden Trends, les Garden Collections Awards mettent chaque année à l’honneur la créativité, le savoir-faire et la capacité d’innovation des entreprises du secteur jardin. L’objectif : valoriser les produits les plus inspirants, porteurs de sens et alignés avec les attentes d’un marché en pleine évolution. Ce concours unique réunit autour d’un même objectif fournisseurs, acheteurs et médias, dans une démarche collective de découverte et de valorisation des tendances de demain.
Independence Day
In a horticultural world dominated by large national or regional brands with tightly defined standards, product lines often become homogenous, with strong brand logic. Conversely, independent garden centers continue to play their role of fieldwork, experimentation, and authenticity. The typical brand offers reassuring consistency, a strong brand, and centralized marketing resources. The independent retailer, on the other hand, focuses on uniqueness. And the customer? Increasingly, they are making localized choices: they favor direct relationships, favorites, and the promotion of local producers. 👉 The challenge for independents: combining rigorous management, inventory, and marketing with the freedom to dare, surprise, and think outside the box.
