Programme

Conference area - Hall 1

Tuesday 25 March

Opening conference - Round table
12:30 pm - 1:15 pm

The challenges of the new generations in garden centers: new managers, new employees, new consumers.

Moderated by Jean-Noël CAUSSIL of LSA, in the presence of young garden center managers.
Introduction by Manuel Rucar of trend consultants Chlorosphère.
The performance of the online garden market
3:00 pm - 3:30 pm

Moderated by Thomas Le Rudulier of the Fédération des Jardineries et Animaleries de France.

Awards Ceremony for the 2025-2026 Garden Collections
6:30 pm - 8:00 pm

Hosted by Carole Tolila, co-presenter of the TV show “Silence, ça pousse!

Wednesday 26 March

Consumer Insight
9:30 pm - 10 pm

Distribution and plants

Every year for the past 5 years, the Guide des Consommateurs Jardin has analyzed garden consumption. For this conference, the authors invite you to take a closer look at the presence and future of plants in the retail sector. Will garden centres continue to sell plants? How can plant prices be managed in the face of competition? Will growers continue to develop direct sales? and many other questions besides! An opportunity to share and exchange ideas about plants, the driving force behind our market.
Hosted by Roland Motte and Pierre Hervet, authors of the Guide des Consommateurs Jardin.
Trend conference
10:30 am - 11 am

Product trends and channel dynamics (including online) 2024/2025 by NielsenIQ & GfK

Moderated by Guillaume Mulleret, head of NielsenIQ & GfK's Garden/Building expertise.
Consumer insights
11:15 am - 11:45 am

How garden manufacturers are making a concrete commitment to CSR

Moderated by Delphine de Labarrière, CSR Manager at Inoha, with testimonials from 2 members.
Trend conference
12:00 pm - 12:30 pm

Garden trends 2025/2026

Focus on key garden trends for the coming collections. Gardening, decorating, landscaping and enjoying the garden evolves with the years, the climate and the budget. What are the new outdoor influences? How can we explain and anticipate them? Answers & synthesis with Manuel Rucar, from Chlorosphère.
Market conference
3 pm -3:30 pm

Shock after shock, where does the garden market stand?

Sabrina Tiphaneaux, Deputy Director of Les Echos Études for Promojardin-Promanimal, deciphers the 2024 results.

Thursday 27 March

Regulatory Conference
11:00 am - 11:30 am

DIY and Garden EPR: 2024 Review and New Opportunities for Manufacturers

Moderated by Vincent du Granrut, Furniture and DIY-Garden Sector Manager at Ecomaison.
Trend conference
12:00 pm -12:30 pm

Garden trends 2025/2026

Focus on key garden trends for the coming collections. Gardening, decorating, landscaping and enjoying the garden evolves with the years, the climate and the budget. What are the new outdoor influences? How can we explain and anticipate them? Answers & synthesis with Manuel Rucar, from Chlorosphère.

But also…

10 products in 10 minutes

How does it work? Each exhibitor has 60 chrono seconds to present their star product! 60 seconds to convince in a good-humoured way, through humorous, zany or even offbeat presentations...

Where? in the Conference Area & in the Village Squares
Trends area
A key trend for 2025

At the entrance to the show, you'll discover an atmosphere designed by Manuel Rucar, from the Chlorosphère trend agency, and our exhibiting partners, to illustrate one of the key trends for the next collections: the colourful garden that brings back the colours!
Two islands will be showcasing a strong consumer expectation for the changing seasons: a garden where you can forget your worries and let loose without judgement.

A notable return to colour that goes hand in hand with the trend that is sweeping through interior design. Discover a new way of talking to your customers about gardens in a simple, fun way.
Let's not forget that our worlds are not just responses to constraints and functionalities, but also have a strong ornamental dimension. As a reminder of this, the use of generative artificial intelligence has enabled us to develop a no-holds-barred approach to the garden.
Garden Collections Awards Area

The principle? Find a dedicated space, at the entrance to the show, showcasing the products presented in the competition.

The products are also subject to the votes of all visitors-buyers of the JdC Garden Trends. The buyers of the show are asked to elect their favorite products!

Where? At the entrance of the show