KEY FIGURES
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Discover trends and news in the garden sector
Green taxation: JdC Garden Trends supports the creation of a tax credit for garden greening
As partners of the French Federation of Garden Centers and Pet Shops, JdC Garden Trends supports its advocacy for more incentive-based taxation to encourage the greening of private spaces. This measure would recognize the role of planting in adapting to climate change, while also supporting the French horticultural sector.
The garden market in 2025: a look back at the new distributor panel
The new retail panel, jointly developed by the French Federation of Garden Centers and Pet Shops and the French Federation of DIY Stores, provides a consolidated, monthly snapshot of the garden market. Supported by specialized partners (NielsenIQ, ECDB) and a common classification system developed by industry teams, this system aims to provide reliable and actionable data for retailers, suppliers, and public authorities. Here are the key findings for 2025.
Garden market 2025: a mixed assessment and the agenda for regaining value
For the fourth consecutive year of decline, with estimated revenue of €7.6 billion (-2%) and pronounced seasonal volatility, the garden market experienced contrasting dynamics in 2025. While maintenance and leisure products held up, landscaping and power equipment weighed heavily on results. This assessment calls for a rethinking of growth drivers: value creation, project support, and simplified offerings.
