Originally from Argentina, Pedro focuses on conviviality and moments spent around the barbecue. Working equally well with wood and charcoal, it is ideal for slow cooking. This barbecue brings out the deep flavors of meat thanks to the smoke from the wood fire.
What is your solution?
- Pedro is Barbecook’s solution for controlled, versatile and user-friendly charcoal cooking, designed around the principles of Easy Start, Easy Cook and Easy Clean. Easy Start is ensured by Pedro’s brasero combined with refractory bricks, which allow charcoal and wood to ignite efficiently and form strong, long-lasting embers. The included rake helps users distribute the embers evenly, creating a stable and predictable heat base from the very beginning. Easy Cook, Pedro offers maximum control during cooking. The adjustable parrilla grill allows precise temperature management, while the sliding drawer makes it easy to add or manage charcoal and wood without interrupting the cooking process. The V-shaped grill grates channel grease efficiently into the grease tray, reducing flare-ups and ensuring cleaner, more consistent grilling. Pedro’s versatile design also supports different cooking techniques such as grilling and smoking, making it suitable for a wide range of outdoor cooking styles. Easy Clean is integrated throughout the design. The ash tray allows ash removal during cooking without stopping the process, while removable elements ensure fast and effortless cleaning after use. In addition, the lower storage space keeps wood and accessories neatly organized, contributing to a clean and efficient outdoor setup. With Pedro, Barbecook delivers a robust and intuitive charcoal solution that combines precise fire control, cooking versatility and effortless maintenance—perfectly aligned with modern outdoor living.
What needs have you identified among your potential customers and are you trying to meet?
- Today’s consumers are increasingly looking for diverse and authentic ways of barbecuing. Beyond traditional grilling, there is a growing interest in Argentinian-style barbecue and other open-fire cooking techniques that offer more control, versatility and a deeper connection with fire and food. At the same time, users want this versatility to remain accessible and practical. They are looking for one solution that allows them to grill, control heat precisely, experiment with different cooking styles and fuels, and adapt easily to different recipes and moments—without complexity. Pedro responds to these needs by offering a versatile charcoal barbecue inspired by Argentinian parrilla cooking, while integrating intuitive features that make it easy to use, maintain and adapt. It provides a new solution for consumers who want to explore multiple barbecuing styles with one robust, flexible and user-friendly outdoor cooking system.
How big do you estimate your market to be?
- Argentinian-style barbecuing is currently a niche within the broader barbecue market, mainly embraced by passionate enthusiasts and experienced grillers. However, interest in authentic and diverse outdoor cooking experiences is growing rapidly among a much wider audience. With Pedro, we aim to expand this niche into a broader market by making Argentinian-inspired barbecuing more accessible, intuitive and versatile. By removing complexity and combining authenticity with ease of use, Pedro has the potential to appeal not only to specialists, but also to mainstream consumers who are looking for new ways to experience charcoal cooking. As a result, the addressable market extends beyond a niche segment and opens up to a significantly larger audience within the overall barbecue and outdoor cooking market.
What is your recommended retail price?
- €899
What are your competitive advantages (USP: Unique Selling Proposition)?
- - Adjustable parrilla grate for optimal temperature control. - V-shaped grates efficiently drain fat into the drip tray. - Pull-out drawer for easy handling of charcoal and wood while grilling. - Ash tray allows for easy cleaning during grilling without interruption. - Storage space underneath for wood and accessories. - Brasero and fireproof bricks ensure efficient coal formation and long-lasting heat. - Removable parts make cleaning quick and easy. - Versatile use: perfect for grilling, smoking, and more. - Includes rake for even coal distribution.
What is your stage of development:
- Le produit est commercialisé
Define in one sentence the value you bring to your customers or users (max 15 words - this sentence can be used in communication tools)
- Argentinean-style barbecuing, made easy
Link to a product video
- https://www.youtube.com/watch?v=wPS7QCFJfOA
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