JdC Garden Trends 2026 invites you to discover the Green Zone, the new area at the heart of the show dedicated to plants.
The must-attend event for gardeners, from March 24th to 26th, 2026 - Parc Chanot, Marseille
The JdC Garden Trends trade show has established itself as the only professional event, a veritable open-air observatory of trends in the French garden distribution sector. 1,200 French and European purchasing decision-makers (garden centers, DIY superstores, supermarkets, marketplaces, landscapers, local authorities) will meet with 365 manufacturers of gardening products over three days at the Parc Chanot in Marseille, from March 24th to 26th. From now on, the show will open its doors at 11:00 AM on the first day, Tuesday, to allow for greater interaction between exhibitors and buyers.
NEW: Plants at the heart of the product ecosystem
Initiated in 2023, the momentum around the plant hub is intensifying with a growing number of producers expected in 2026.
Indeed, the show's offering is expanding with the creation of a new area called "Green Zone". Here are a few names to be announced: Arboricultura del mediterraneo, Dynavert, Fleuron d'Anjou, Floréac, G3F Pépinières, Globe Planter, Grange Emmanuel, Hortival diffusion, Javado, Lannes & Fils, Pépinières Desmartis, Piantefaro, Romiti Vivai, La Roseraie Laperriere, Samson Horticulture, Solisplant.
This plant section offers a range of outdoor and indoor plants to better meet the needs of buyers. Through a redesigned layout, it becomes a central element around which all categories of manufactured products are organized: watering systems, containers, potting soils, furniture, decorations, etc.
Thus, the show becomes the largest European showcase for garden retail.
The ultimate trend decoder
Continuing this dynamic driven by plants, practices confirm a profound shift towards sustainable gardening based on resilience. The JdC Garden Trends report thus allows manufacturers, plant producers, and distributors to anticipate these transformations and adjust their strategies in line with market expectations.
The 2025 trends highlighted an increased desire for simplicity, reconciling the pleasure of gardening with environmentally friendly practices. Since then, being selective and demanding, amateur gardeners have favored inspiring sources of good advice.
- Through scenographies combining manufactured products with plant varieties
- Suggestions for themed gardens with educational trails focused on plants,
- Themed areas according to their uses: shaded garden, cool garden, dry garden…
- Plant guides combining complementary plants that promote mutual resilience and biodiversity in the garden, on a balcony, a terrace…
- Purchasing through short supply chains, renting or reusing equipment.
An evolution in consumption patterns that tends towards complete immersion
What will the 2026–2027 trends be ?
At JdC Garden Trends, for 3 days, market experts will lead conferences dedicated to the developments and prospects of the sector.
The Garden Collections Awards will be on everyone's minds.
until the nominees are revealed...
The Garden Collections Awards for the
most distinctive brands
Upon entering, visitors will discover the products nominated for the Garden Collections Awards, an exclusive selection of new products. This showcase highlights innovative products that reflect consumer expectations, offering a concrete overview of future trends in the garden sector. The Garden Collections Awards ceremony , formerly known as the Garden Collections Awards, will take place on Tuesday in the conference area (Hall 1). Winners are selected by juries of buyers and distributors across six categories, including a new category this year: the Independent Garden Centers Award.
- Category "Garden Decoration & Furnishings": by the J'DEA jury
- "Self-production in the garden" category: selected by the GAMM VERT jury
- "Responsible Gardening" category: selected by the LEROY MERLIN jury
- Category "Cooking & Entertaining": judged by ESPRIT BARBECUE / AUCHAN
- Category "Authentic & Practical": by the INEDIS jury
- NEW CATEGORY "Independent Garden Center Award": by the jury composed of JARDINERIE TARNAISE, JARDINERIE BONCAP, JARDINERIE SOLIGNAC
All visitors to JdC Garden Trends as well as journalists will also be able to vote throughout the show and the winners will be revealed after the event.
To stimulate discovery and exchange around current and future garden issues, the show also offers a program of conferences, among which one conference is particularly popular every year: The numerical analysis of the garden market gives insight into purchasing behavior, the evolution of segments and consumer concerns, presented by GfK NIQ.
And new this year 2026, Manuel Rucar (Chlorosphère firm) deciphers the underlying trends in the form of guided tours in French and English to bring buyers closer to product innovations in gardening, landscaping and decoration, integrating climatic, economic and aesthetic parameters.
With exhibitors from across Europe and a carefully selected audience of buyers and professional visitors…
The JdC Garden Trends trade show retains its core identity: a selective, professional event focused on practical applications. This renewed emphasis on European and plant-based products reflects the ongoing shifts in consumption patterns: relocalization, sustainability, accessibility, and the reinvention of the garden's role as a living space and a place to project one's imagination.
Among the exhibitors already registered for the 2026 edition of JdC Garden Trends:
APPLICATION OF GAS - CAMPINGAZ, BESTWAY HONG KONG, INTERNATIONAL LTD, CERLAND FRANCE, CHAMORIN SAS, DEROMA, EDA PLASTIQUES, EDELMAN BV, EINHELL FRANCE SAS, EKJU SIA, ELHO INTERNATIONAL BV, ENO - LA PLANCHA, ERNEST TURC DISTRIBUTION SAS, ESSCHERT DESIGN BV, ETESIA - WOLF TOOLS, FISKARS FRANCE, GARDENA, HAEMMERLIN SAS, HOZELOCK EXEL, INTEX - UNITEX SERVICE (FRANCE) SAS, JAVADOPLANT BV, KAEMINGK BV, KAMADO JOE, EUROPE BV, KARCHER FRANCE, KETTLER HOME&GARDEN GMBH, KRAMPOUZ, LE PARFAIT - BERLIN PACKAGING FRANCE SAS, NILFISK, PROLOISIRS, REVEX, RIVIERA SAS, SAS LANNES ET FILS, SBM LIFE SCIENCE (SBM CIENCIAS PARA LA VIDA, SL), SEGWAY NAVIMOW, SMOBY, SNA EUROPE FRANCE, SOMAGIC BARBECUES, STANLEY BLACK&DECKER FRANCE SAS, STIGA SAS, TRIGANO JARDIN, VILMORIN JARDIN, WITT DENMARK A/S, WOLF STEEL EUROPE NAPOLEON...
Don't miss the opportunity to delve into the heart of garden innovation and share this unique experience with our community of professionals.
Themed tours will be offered, in order to best organize your welcome.
Access to the trade show by all media outlets in 2025 was a resounding success, generating excellent media coverage for exhibitors. 100% of the media present stated their intention to return next year.
AND YOU ?