JdC Garden Trends 2027
The leading European trade fair for manufactured gardening products will meet buyers in Marseille on March 23, 24 and 25.
From March 23 to 25, 2027, JdC Garden Trends will bring together French and European buyers from the distribution sector and their suppliers at Parc Chanot in Marseille to prepare for the 2028 season. As the European leader in trade shows dedicated to manufactured garden products, the event is strengthening its international reach and highlighting its Green Zone: the space dedicated to indoor and outdoor plants, to support market developments.
The listing strategies of tomorrow will be decided in March 2027
For purchasing groups (specialized garden centers, DIY stores, supermarkets, marketplaces, discounters, wholesalers, and pool builders), landscapers, local authorities, and independent garden centers, identifying innovations, diversifying suppliers, and anticipating consumer expectations have become major challenges. For some, JdC Garden Trends is their only trade show of the year.
For 23 years, JdC Garden Trends has brought together purchasing decision-makers and manufacturers of "garden" products around a common goal: to prepare future collections in gardening, building design, decoration and outdoor leisure, including camping, in order to develop new business opportunities.
The first European meeting to prepare for 2028
In 2027, JdC Garden Trends is accelerating its international expansion to foster connections between French and European manufacturers and international buyers. Boasting a European offering of gardening equipment that no other European trade show presents on such a scale, JdC Garden Trends is the only show held at the end of the first quarter, a key time when European retailers begin planning their 2028 product listings.
No professional buyer can afford to miss such an opportunity and should go and meet the suppliers in Marseille, on the Mediterranean shores.
A Green Zone highlighted upon entering Hall 1, to reconnect plants and manufactured goods
The garden is changing, and so are the product ranges. Water conservation, adaptation to climate change, preservation of biodiversity, and the search for easy-to-maintain solutions are reshaping consumer expectations.
For the 1,200 visitors, these realities open up new perspectives, provided that coherent offers are proposed, combining plants, equipment and landscaping solutions.
To support this growth, JdC Garden Trends is expanding its Green Zone, aiming for 40 exhibitors in 2027 compared to 20 previously. By strengthening the presence of plant producers alongside manufacturers, the show encourages synergies between different product categories and allows buyers to consider the garden as a whole: a universally acknowledged fact that without plants, there is no garden.
The 2027 edition will mobilize the entire DIY/garden sector.
For manufacturers, JdC Garden Trends represents an opportunity to present their innovations directly to distribution decision-makers, to develop new markets and to engage in commercial discussions around the 2028 collections. JdC Garden Trends reaffirms its mission: to bring together in one place the manufacturers, producers and buyers who will build the garden market of tomorrow.
With 5 months to go before the event, the creation of the exhibitor offer continues, offering manufacturers and suppliers who still wish to join the more than 300 exhibitors already registered and take part in this European dynamic.
The Garden Collection Awards
This year there are 7 juries instead of the usual 6.
A program of expert conferences that is as rich in interest and relevance as ever.
Guided tours by Manuel Rucar, trend forecaster.
The garden of 2028 is being referenced in Marseille as early as March 2027.
SAVE THE DATE – Join us from March 23 to 25, 2027 – Parc Chanot – MARSEILLE