JdC Garden Trends 2025 Press Release
How to anticipate market trends and dynamics? 3 days of conferences led by garden experts. Find out more about the programme HERE!
From 25 to 27 March 2025, the Parc Chanot in Marseille will be transformed into a veritable crossroads for innovationand trends in the world of gardening. At JdC Garden Trends, 380 exhibitors, including 1/2 from over 20 countries, and1,200 buyers from the French retail sector will be converging for an exceptional event.
Buyers from DIY, garden, decoration and pet retailers, manufacturers, producers, landscape gardeners, local authoritygreen space departments, furniture and decoration shops, swimming pool specialists, professionals from the open-airhotel and catering trade, journalists and trend experts are all coming together for this unique event in France. The aimis to exchange ideas, build solutions together and leave with a positive energy to prepare for the next season and theyear to come. What's involved?
Conferences led by industry experts provide an ideal framework for understanding emerging market trends, withcontributions from Promojardin, NielsenIQ & GfK... These presentations are backed up by market figures and analyses that give visitors a clear picture of how the industryis evolving. This helps professionals to make informed decisions and anticipate future changes.
For 3 days, experts from the gardening market will be hosting conferences on developments and prospects in thesector. Discover the programme now!
EXPERT CONFERENCES
FROM 25 TO 27 MARCH 2025 - MARK YOUR CALENDARS*!
A must-attend event for anticipating trends and dynamics in the garden market!
TUESDAY 25 MARCH 2025
🕛 12:30 pm - 1:15 pm:
Opening conference ‘The challenges of the new generations in garden centres: new managers, new employees, new consumers.’
🎤 Moderated by Jean-Noël Caussil from LSA, with the participation of young garden centre managers. Introduction byManuel RUCAR from the trend consultancy CHLOROSPHERE.
🕒 3:00 pm - 3:30 pm: ‘The performance of the online garden market’.
🎤 Hosted by Thomas Le Rudulier from the Fédération Les Jardineries et Animaleries de France.
🕟 4:30 pm - 6:30 pm: Garden Collections 2025-2026 Awards Ceremony
🎤 Hosted by Carole Tolila, co-presenter of the TV programme ‘Silence, ça pousse!’
WEDNESDAY 26TH MARCH 2025
🕤 9.30 am - 10.00 am: ‘Distribution and plants’.
🎤 Hosted by Roland Motte and Pierre Hervet, authors of the garden consumer guide.
🕥 10:30 am - 11:00 am: Product trends and channel dynamics (including online) 2024/2025.
🎤 Moderated by Guillaume Mulleret, Head of Garden/Building expertise - NielsenIQ & GfK.
🕚 11.15 am - 11.45 am: ‘How garden manufacturers are making a practical commitment to CSR’.
🎤 Chaired by Delphine de Labarrière, INOHA CSR Manager, with testimonials from two members.
🕛 12:00 pm - 12:30 pm: Garden trends 2025/2026
🎤 Moderated by Manuel Rucar, from Chlorosphère.
🕒 3.00 pm - 3.30 pm: ‘Shock after shock, where does the garden market stand?’
📊 Decryption of the 2024 report by Sabrina Tiphaneaux, Deputy Director of Les Echos Études for PROMOJARDIN-PROMANIMAL.
THURSDAY 27 MARCH 2025
🕚 11.00 am - 11.30 am: DIY and Garden REP Assessment of 2024 and new opportunities for manufacturers.
🎤 Led by Vincent du Granrut, Head of the DIY and Gardening Sector at Ecomaison.
🕛 12:00 pm - 12:30 pm: Garden trends 2025/2026
🎤 Moderated by Manuel Rucar, from Chlorosphère.
And as always, the ‘10 products in 10 minutes’ in the village squares and conference area.
How does it work? Each exhibitor has 60 chrono seconds to present its flagship product! 60 seconds to make aconvincing case in good humour, with humorous, zany and even offbeat presentations...
With less than two months to go until the show opens, the enthusiasm of retailers, exhibitors and journalists is alreadyevident. The JdC Garden Trends show is the must-attend event for professionals looking for the latest trends and concerned about changing consumer behaviour towards greater sustainability and transparency.
THE OPENING CONFERENCE OF THIS 21ᵉ EDITION WILL ADDRESS A CENTRAL THEME:
📌 ‘The challenges of the new generations in garden centres:
new managers, new employees, new consumers’.
This conference will be moderated by Jean-Noël Caussil (LSA), with the participation of young garden centre managers. Manuel RUCAR of trend consultants CHLOROSPHERE will introduce the discussions.
Appointment on Tuesday 25 March at 12.30pm - Espace Conférence (Hall 1).
The Garden Collection Awards
At the heart of the event, the Garden Collections Awards, hosted by Carole Tolila, presenter of the TV programme ‘Silence ça pousse!’, is always a highly-anticipated moment for all visitors. On the morning of 25 March, the managers of the nominated brands will give their speeches against a timed schedule, highlighting the arguments that will strike a chordwith the members of the jury, made up of buyers from major retailers: the emotion is sometimes palpable, as thestakes are so high for them!
The organisation of the competition with a jury made up of a circle of buyers from the largest French buying groups,called ‘Les Prix des Collections Jardin’, is an exceptional way of putting the spotlight on innovative products. It creates healthy competition among exhibitors to showcase their most innovative products, while offering buyers the opportunity to discover future best-sellers.
This competition values and rewards innovation , which is essential to remain competitive in a constantly changing market.
- ADEO and Auchan Retail for the Outdoor Cooking category
- Gamm Vert for the Self-production in the garden category
- Inedis for the Authentic & Practical category
- J'DEA for the category Indoor/outdoor garden decoration & furnishing
- U Cooperative for the Responsible & Smart Garden category
The products of all the contestants will be presented at the entrance of JdC Garden Trends and will also be submitted to the votes of all buyers at the show for a Special Prize. And for the first time in 2025 , the journalists present will also be able to vote to award the "Media Prize".
JdC Garden Trends thus stands out as a source of new underlying trends in the sector. This event offers professionals in the Garden distribution sector an exceptional opportunity to stay at the forefront and find the products that will make the difference on the market , in a sector that is constantly evolving and promising for the future.
The trends area
MATERIALIZATION OF A KEY TREND FOR 2026
At the entrance to the show, on the Regency core theme, the Chlorosphère firm and partners such as the "Silence, ça pousse!" nurseries will present climbing plants on Cerland structures, creating elegant vertical compositions. The influence of the Bridgerton Chronicles goes well beyond its success, popularizing the Regencycore style in fashion, decor, tableware and gardening. The English gardens and classic elegance of the series have captivated a wide audience, fueling a craze for a refined art of living. For example, searches for "garden greenhouses" have increased by more than 850,000, and Regency-style outdoor furniture and fringed parasols have returned to the top of sales on Amazon. In terms of vegetation, wisteria, shade-loving and large-growing perennials (such as astilbes, foxgloves and delphinium) are particularly popular. This phenomenon is accompanied by a palette of cream, off-white and beige colors, which are gradually replacing anthracite in exterior designs.
This will be the next trend for talking “garden” to your customers.
Don't miss the opportunity to dive into the heart of garden innovation and share this unique experience with our community of professionals.
Among the exhibitors already registered for the 2025 edition of JdC GardenTrends (as of 07/01/2025): Andrea Bizzotto, Aqualux, Artevasi, Bestway, BiohortGartengerate, Broil King, BWT Pool Products, Campingaz, Cerland, Chapelu Frères,Charbroil, Compo, DAYE, DS Eau, EDA Plastiques, Einhell, Elho, ENO - La Plancha,Evergreen Garden Care, Favex, Fitt, Hozelock Exel, Husqvarna, Kaemingk, Karcher,Leborgne, Le Marquier, Livwise, Morel - JardiLine, NDT International, Nortene HomeDepot, Outdoorchef, Poolstar, Proloisirs, Ribimex, SBM Life Science, Scheppach,Tramontina, Trigano Jardin, Veca, Wolf Steel Europe Napoleon, Yantec...
Here is the complete list of
exhibitors registered to date :
