Wednesday, February 18, 2026
Off-Season – A deep dive into the changing landscape of the garden market
What is really happening in the garden trade?
Behind the declining visitor numbers, behind household budget decisions, behind the rise of discounters and platforms, the market is undergoing profound transformation.
Off-Season proposes to enter into these transformations.
In each episode, economists, sociologists, trade experts and field actors combine their perspectives to decipher the strong and weak signals:
- Why are consumers buying less often but waiting longer?
- How do retailers find themselves caught in a bind between moving upmarket and price pressure?
- Where are value transfers created today?
- What do the new arbitration logics reveal?
The first episode gives the floor to Philippe Moati, founder of L’Obsoco, which analyzes the “splitting” of commerce: a consumer under constraint, but still demanding, who redefines the hierarchy of his priorities.
As the discussions progressed, one conviction emerged: the garden market can no longer be understood solely through volume. It is necessary to understand behaviors, invisible trade-offs, shifts towards other channels, and new expectations regarding value, meaning, and use.
Hors Saison is a space for strategic reflection for those who want to anticipate rather than react.
🎧 A podcast brought to you by the Federation of Garden Centers and Pet Shops of France, at the service of market analysis and insight.