Saturday, November 14, 2026
SAVE THE DATE! PJPA Annual Convention
What if 2027 was the year everything comes to a head?
The promised rebound for 2025 did not materialize. The garden market is declining for the fourth consecutive year, by around 2%. The pet market is slowing to +1%. Consumers are making choices, comparing prices, and saving money. And yet, the desire to consume remains. What about 2026? What does 2027 hold in store?
This contradiction is that of an entire industry.
THE January 27, 2027, in ParisPromojardin-Promanimal will bring together garden and pet professionals to analyze the data and make concrete decisions. Real figures, and experts who will explain them.
At the last edition, the morning set the tone: a look at purchasing behavior, sector data, then a forward-looking reading to 2028. We talked about "pet parents" and "plant parents", new offers and new services, and the growing impact of technologies.
In 2027, Flavien Neuvy, Sabrina Tiphaneaux and Olivier DauversThey await you for another morning of frank and unfiltered analysis.
New: two roundtables that will spark discussion
The 2027 edition will put two hot topics on the table, with their share of information and tips to apply the very next day:
- "Price or pleasure?" Consumers count every euro, but they don't give up on treating themselves. How can we meet both expectations at the same time?
- "AI in business" Fantasy, gadget or real performance lever? Let's look at some concrete experiences.
Around the table are decision-makers from major retailers you know well. Which ones? The answer will come in the next few weeks.
What you will take with you
Data-driven summaries for both gardens and animals, suggestions for adapting your models and customer experience, and a network of professionals facing the same challenges as you.
Practical information: date and location of the event
The event will take place at Espace St Martin, in Paris (3rd arrondissement).
Save the date now: Wednesday, January 27, 2027. Full program and registration details to come.
A key event not to be missed for those who wish to be at the heart of market discussions and dynamics.