KEY FIGURES
Discover trends and news in the garden sector
Independence Day
In a horticultural world dominated by large national or regional brands with tightly defined standards, product lines often become homogenous, with strong brand logic. Conversely, independent garden centers continue to play their role of fieldwork, experimentation, and authenticity. The typical brand offers reassuring consistency, a strong brand, and centralized marketing resources. The independent retailer, on the other hand, focuses on uniqueness. And the customer? Increasingly, they are making localized choices: they favor direct relationships, favorites, and the promotion of local producers. 👉 The challenge for independents: combining rigorous management, inventory, and marketing with the freedom to dare, surprise, and think outside the box.
CSR: Innovative SMEs in the spotlight
The trade fair, a long-standing partner of the association, highlighted small and medium-sized enterprises (SMEs) committed to corporate social responsibility (CSR). Delphine Delabarrière, CSR Manager at INOHA, presented the association, which represents approximately 270 manufacturers of DIY and gardening tools and supports these companies in their transition to more sustainable practices.
State of the plant market in 2024: A changing sector
The plant conference opened up interesting perspectives on market issues, notably through the launch of the fourth edition of the garden consumer guide by Roland Motte and Pierre Hervet.
