KEY FIGURES
Discover trends and news in the garden sector
The era of purchasing agents: a turning point for specialist trade
Long perceived as a distant technology or reserved for tech giants, artificial intelligence has now entered a phase of maturity that directly impacts specialized retail. Garden centers and pet stores are no exception. Since 2022, generative AI has demonstrated its ability to produce content: texts, images, videos, product descriptions, customer responses, and marketing materials. But a new stage is now being reached: that of agentic AI.
The point of sale is the solution!
Faced with the rise of AI and online sales, we might think that the garden center has become obsolete… Not at all! Weary of all this technology and yearning for a bit of human connection, consumers, driven by their herd instinct, are also seeking human interaction. Sales teams are back at the heart of the action… All the better!
Physical retail: why the store is once again becoming a place of solutions
For years, commerce was structured by a simple promise: to make products available everywhere, all the time. E-commerce took this logic to its extreme, offering immediate accessibility, a virtually infinite range of products, and a purchasing process reduced to just a few clicks. But this promise is now showing its limitations...
