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Discover trends and news in the garden sector
The plant-based route, step by step with Chloé
Plants are the backbone of the garden, as we saw in the first article. The challenge now is to make them fulfill their role. How do we entice people to buy them? To understand this, let's follow an imaginary customer, Chloé, from the store entrance to her return home. Five steps, some fresh figures, and a few ideas.
Green taxation: JdC Garden Trends supports the creation of a tax credit for garden greening
As partners of the French Federation of Garden Centers and Pet Shops, JdC Garden Trends supports its advocacy for more incentive-based taxation to encourage the greening of private spaces. This measure would recognize the role of planting in adapting to climate change, while also supporting the French horticultural sector.
Garden market 2026: what trends for professionals in the sector?
As a partner of the French Garden Centers and Pet Shops Federation, JdC Garden Trends closely monitors developments in the garden market to support distributors, suppliers, and manufacturers in their strategic decisions. The latest data from the distributor panel, jointly compiled by the French Garden Centers and Pet Shops Federation and the French DIY Stores Federation, provides a precise overview of the sector as of the end of August 2026.
