KEY FIGURES
Discover trends and news in the garden sector
Physical retail: why the store is once again becoming a place of solutions
For years, commerce was structured by a simple promise: to make products available everywhere, all the time. E-commerce took this logic to its extreme, offering immediate accessibility, a virtually infinite range of products, and a purchasing process reduced to just a few clicks. But this promise is now showing its limitations...
The Bridgerton Effect Season 4: A strategic lever expected for the garden market in 2026
The influence of popular culture on garden purchasing behavior is now an undeniable phenomenon that landscape professionals and specialist retailers can no longer ignore. With the release of the fourth season of Bridgerton on Netflix at the end of January 2026, the sector must prepare for a significant shift in demand. Unlike previous seasons that celebrated pastel flowerbeds and rigid symmetry, this new chapter, centered on Benedict Bridgerton, marks a clear aesthetic break that will redefine the codes of the romantic garden for the coming spring, offering industry players concrete growth opportunities.
Anticipate, source, innovate: Garden Trends as seen by a plant buyer
For this new edition of JdC Garden Trends, we spoke with Ninette Karam, head buyer of plant products for the Bricomarché and Bricorama chains. A regular at the show for the past four years, she closely follows the evolution of garden product ranges and the arrival of Greenzone, the new area dedicated to plant suppliers. From structuring the product offering and anticipating trends to key meetings, she discusses what makes JdC Garden Trends an essential event for her profession… and what she expects from the 2026 edition.
