Premium potting soil for all plants and vegetable gardens, 0% peat
GARDENING Growing media and soil improversThis PREMIUM potting soil, of natural origin, is suitable for all ornamental plants and vegetable crops: for more abundant harvests and blooms. Formulated without peat, this potting soil contributes to the conservation of peatlands, an ecosystem that is essential for future generations.
It can be used in organic farming in accordance with EU Regulation No. 2018/848.
What is your solution?
- The secrets of this PREMIUM peat-free potting mix are: • A powerful triple source of nutrition composed of: • NP organic fertilizer • Performance Organic’s NPK fertilizer enriched with guano • Green compost enriched with potassium Plants will be nourished for up to 3 months! • A touch of coconut fiber mixed with clay soil to improve water retention. This regulates and facilitates watering, a significant advantage during periods of drought. • Featuring SMART Fiber technology, a wood fiber stabilized with fertilizer for better root anchorage For ever more abundant and high-quality flowering and harvests!
What needs have you identified among your potential customers and are you trying to meet?
- Gardening brings well-being and fosters a lifestyle closer to nature—a calming, colorful, and vibrant way of life! Some have a green thumb, others develop their gardening skills day after day, and all find satisfaction in naturally beautifying their garden, patio, or balcony with Fertiligène. Inspire, garden, nurture, and help plants grow and flourish: this is our mission for every gardener. The formula of this premium potting soil reflects our commitment to responsible practices: • Formulated without peat, a precious, non-renewable natural resource. Peatlands are the green lungs of our planet. They now represent only 3% of the planet's surface. They store 30% of the world's terrestrial carbon. They are home to 50% of biodiversity. They retain up to 20 times their weight in water. It takes 100 years to regenerate 5 cm of peat. • Formulated with raw materials derived from reclaimed natural by-products, of natural origin, and suitable for organic farming*. • The bag is made of at least 80% post-consumer recycled plastic and is mostly recyclable. • This product is packaged in France, in 4 factories located throughout the country to minimize our carbon footprint during deliveries.
How big do you estimate your market to be?
- The potting soil market represents 25.5 million bags sold in 2025* for a turnover of €210 million. This represents a market growth of 7.9% in volume compared to 2024 (+5.4% in value). The market for "peat-free potting soils," now representing 36% of the market value, has grown considerably in recent years (+49% in 5 years), notably thanks to the "committed approach" of Fertiligène (a pioneer and market leader). *GFK data, specialist channel, Potting Soils category, CAM to the end of August 2025
What is your recommended retail price?
- Premium peat-free potting soil for all plants and vegetable gardens is available in 20L and 40L sizes at €7.99 and €11.99 respectively (RRP).
What are your competitive advantages (USP: Unique Selling Proposition)?
- Premium quality demonstrated in our R&D growth trials. Promotes plant growth. Packaged in France. Suitable for organic farming (in accordance with EU Regulation No. 2018/848). The packaging for these potting mixes contains at least 80% post-consumer recycled (PCR) plastic and is largely recyclable.
What is your stage of development:
- Le produit est commercialisé
Define in one sentence the value you bring to your customers or users (max 15 words - this sentence can be used in communication tools)
- To inspire, to garden, to nurture growth, to flourish... To contribute to creating a better living space for everyone.
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