The Wiliv x Home Defense trap is a passive oviposition trap that acts at the source of mosquito proliferation by mimicking an ideal breeding site. Free from insecticides and biocidal active substances, it sustainably limits mosquito reproduction while respecting human health, animals, and the environment.
What is your solution?
- Our oviposition trap is designed to act directly at the source of mosquito proliferation: reproduction. The trap attracts female mosquitoes searching for a place to lay their eggs by replicating the natural conditions they seek. It simulates an ideal breeding site, combining stagnant water and darkness. Once inside the device, the female is drawn toward light and becomes captured on an adhesive board located within the trap. This mechanism interrupts the reproductive cycle before new adults emerge, thereby sustainably limiting the formation of new generations. The traps can be deployed individually, in networks, or alongside Wiliv x Home Defense solutions. The trap is entirely passive, containing no biocidal active substances, no insecticides, and no chemical diffusion. This approach enables targeted action against mosquitoes while respecting garden biodiversity and ensuring the safety of users, children, and pets. Designed for outdoor use, the device is simple to install, easy to maintain, and fully autonomous, making it accessible to homeowners without any specific technical expertise. It integrates naturally into gardens, terraces, and green spaces, and can be used in combination with recommended mosquito control best practices. By offering a preventive, durable, and responsible solution, Wiliv x Home Defense empowers homeowners to regain control of their outdoor spaces—without compromising on effectiveness, environmental respect, or ease of use.
What needs have you identified among your potential customers and are you trying to meet?
- A truly useful and preventive solution: homeowners observe that sprays, repellents, and occasional treatments provide only temporary relief without addressing the root cause of the problem. There is growing demand for solutions that limit mosquito reproduction at its source, enabling them to enjoy their gardens over the long term. Safety and natural approach: users want to protect their families, children, and pets while preserving their garden’s biodiversity. They therefore seek devices that are free from insecticides, chemicals, and environmental nuisances, consistent with a responsible gardening approach. Ease of use: homeowners expect solutions that are easy to understand, install, and maintain, requiring neither technical skills nor complex interventions. A “smart” product is above all effective, intuitive, and durable—one that integrates naturally into everyday life. Acceptability and alignment with household ecological values: consumers want to take concrete action against mosquitoes without feeling that they are harming their environment. They are drawn to solutions that give meaning to their purchase and contribute to a more responsible approach to garden management and maintenance. The Wiliv x Home Defense oviposition trap responds precisely to these expectations.
How big do you estimate your market to be?
- Mosquito trapping systems market in France: €50 to €100 million
What is your recommended retail price?
- Trap sold in packs of 2: €99.90 MSRP
What are your competitive advantages (USP: Unique Selling Proposition)?
- Acts at the source of mosquito proliferation Unlike repellent or curative solutions, the oviposition trap directly targets mosquito reproduction. By capturing females before they lay eggs, it prevents the emergence of new generations and enables a sustainable reduction in nuisance levels. Proven biomimetic technology The trap accurately replicates a natural breeding site (stagnant water and darkness) to effectively attract female mosquitoes. This biomimetic approach, developed by our entomologists, ensures targeted attractiveness and efficient capture. Scientifically demonstrated effectiveness Ranked among the top-performing solutions on the market according to an independent test conducted in 2025. A strong mark of credibility and differentiation compared to existing consumer solutions. No insecticide, no biocidal active substances The trap is fully passive, with no chemical diffusion. It provides a solution that is: safe for human health, compatible with the presence of children and pets, and respectful of garden biodiversity. A responsible and sustainable solution By acting preventively on the mosquito life cycle, the trap sustainably limits populations without repeated use of chemical products. It fully aligns with a responsible gardening approach and current environmental expectations. Simple, silent, and autonomous - Quick and intuitive installation - No electrical connection required - Completely silent operation An accessible product for everyone, with no technical constraints. Robust and designed for outdoor use - The first oviposition trap made of durable steel - Designed for outdoor installation - Weather-resistant - Stable and long-lasting - 2-year warranty Optimized for everyday outdoor spaces The trap is particularly suited to small and medium-sized areas: balconies, terraces, and urban gardens. High-performance, protected consumable - XL adhesive board, effective for up to 1 month of use - Positioned inside the trap and protected from weather exposure for consistent performance Refined design and excellent value for money - Discreet aesthetics, easy integration into the garden - Durability and efficiency that make it a cost-effective long-term solution
What is your stage of development:
- La commercialisation est imminente
Define in one sentence the value you bring to your customers or users (max 15 words - this sentence can be used in communication tools)
- The high-performance, ultra-simple oviposition trap designed to interrupt the mosquito reproductive cycle.
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