Formulated with natural ingredients, this fertilizer uses Nutri+ technology to provide plants with continuous nutrition throughout the season. Conveniently, only one application per year is needed.
What is your solution?
- Our new PREMIUM long-lasting fertilizer range aims to offer gardeners even greater convenience and efficiency without compromising on naturalness. The result of three years of testing by our Research and Development team, these slow-release fertilizers benefit from exclusive Nutri+ technology, which allows plants to be nourished continuously, according to their needs. They offer a perfect mix of nutrients that are immediately available and others that are released gradually. As a result, only one application per year is needed! The secret of Nutri+: a unique formulation using carefully selected ingredients to ensure plants receive a tailored nutritional curve: • Guano for rapid nutrient release and a boosting effect, • Plant pomace gradually releases its nutrients to continuously nourish the plant, • Horn extract guarantees long-lasting action for up to 6 months. Suitable for use in organic farming*, they are made from naturally sourced ingredients, combined to guarantee the best results: up to twice as many flowers (compared to an unfertilized plant). Their packaging, made from at least 99% recycled plastic, has been designed with particular attention to detail. The bottle, with its spreader cap, is easy to use. It is also water-resistant and easy to store. *in accordance with EU Regulation No. 2018/848
What needs have you identified among your potential customers and are you trying to meet?
- Our various studies have shown us that gardeners are increasingly attentive to the origin and composition of products. They are looking for environmentally friendly products, while remaining demanding in terms of product effectiveness. That's why Fertiligène is accelerating its transition to naturally derived products for a sustainable future in gardens. This commitment is reflected in strategic product development choices that take into account the challenges of sustainability and environmental responsibility, without compromising on effectiveness. Our formulas have been tested and approved, guaranteeing results. This commitment is also reflected in our new range of Premium Long-Lasting Fertilizers.
How big do you estimate your market to be?
- According to GFK, the market for garden fertilizers in the specialized channel (from September 2024 to August 2025) represented 2.8M units and €40.2M.
What is your recommended retail price?
- Fertiligène Premium Long-Lasting Fertilizer for Flowering Plants. Suggested retail price for 600g: €9.99
What are your competitive advantages (USP: Unique Selling Proposition)?
- Premium Long-Lasting Flowering Plant Fertilizer offers numerous advantages: - Naturally sourced fertilizer - One application per year - Twice as many flowers (compared to an unfertilized plant) - Twice as large plants (compared to an unfertilized plant) - Bottle made from at least 99% recycled plastic - Easy to use thanks to its spreader cap - Super-concentrated NPK formula - Suitable for organic farming* *in accordance with EU Regulation No. 2018/848
What is your stage of development:
- Le produit est commercialisé
Define in one sentence the value you bring to your customers or users (max 15 words - this sentence can be used in communication tools)
- Just one application per year for amazing results!
Link to a product video
- https://youtu.be/Z3doTJqKTqE
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