The iconic Pit Boss AUSTIN XL in matte black with copper accents. This pellet grill features 6,503 cm² of cooking surface, direct access to the flame with its patented system, a digital controller ranging from 82° to 260°C, two probes included for monitoring cooking, and a 13.5 kg hopper.
What is your solution?
- The Austin ONYX EDITION pellet grill was designed to make pellet cooking accessible to everyone in France. It features a generous cooking surface, an elegant design, and versatile cooking methods thanks to its patented flame broiler system, which allows direct access to the flame for searing/grilling or slow-cooking and smoking. Simplicity is at the heart of our design: the control panel allows you to program cooking temperatures from 82°C to 260°C, assisted by two included meat probes for perfect results – no more overcooked meat! Or, simply slide the top baffle to sear your food directly over the flame. All this at an unbeatable price with a 5-year warranty.
What needs have you identified among your potential customers and are you trying to meet?
- Consumers are looking for all-in-one solutions in a single barbecue, with an elegant design and the ability to perform different cooking methods. Thanks to the 8-in-1 versatility of the Pit Boss, you can bake, roast, sear, braise, barbecue, charcoal grill, or smoke – all your favorite dishes, on a single machine. We offer this capability, along with a large cooking surface and, above all, a design that will impress, ensuring our customers enjoy cooking on a Pit Boss.
How big do you estimate your market to be?
- Our market has been steadily growing in France for the past five years; in the USA, the pellet grill market represents 20% of all grills sold. The gas grill market is declining in France, as consumers seek alternatives.
What is your recommended retail price?
- 749 EUR (VAT included)
What are your competitive advantages (USP: Unique Selling Proposition)?
- • 6,503 cm² cooking surface – can accommodate approximately 55 burgers • Easily maintain temperatures from 82 to 260°C with our advanced control panel • Increase the temperature with the adjustable Flame Broiler™ Lever, allowing direct flame cooking up to 535°C • The 13.6 kg hopper holds enough pellets for even the lowest and slowest cooking times and features a drain door for easy cleaning • Dual-level cooking grates made of enamelled steel • Two meat probe ports allow you to monitor and optimize the temperature without lifting the lid. 2 probes included with purchase • Grill, bake, roast, sear, braise, barbecue, charcoal grill, or smoke – all your favorite dishes, on a single machine – thanks to the 8-in-1 versatility of the Pit Boss • The external rack allows you to hang an additional cooking grate for easy access • Sturdy side and bottom shelves provide more prep space and storage for your tools, accessories, or pellets • 2 locking casters and 2 fixed wheels for easy transport • Built-in bottle opener
What is your stage of development:
- Le produit est commercialisé
Define in one sentence the value you bring to your customers or users (max 15 words - this sentence can be used in communication tools)
- The PIT BOSS credo is Bigger. Hotter. Heavier.®. Each of our products is designed in-house with a focus on quality and authenticity, which are our two pillars. If the Pit Boss name is on the product, there is an undeniable value proposition, which is why all our products come with a 5-year warranty.
Link to a product video
- https://www.youtube.com/watch?v=kpISiOFnD34
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