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Display “the essentials of biological protection”

Display “the essentials of biological protection”

Alexandra BOUR
GARDENING Pest controlCare of the vegetable gardenAlternative natural treatments
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A premium wooden display containing 29 products for naturally protected gardens: essential pheromones and nematodes, food and color traps, and a registrated  innovative product : the vegetable yield multiplier, to boost the yield of root vegetables.

What is your solution?

A premium, unique wooden display containing over 199 products to protect gardens and vegetable patches naturally. This wide, tailor-made range includes essential pheromones, nematodes, color traps, and a registrated biostimulant. It is complemented by an educational digital platform accessible via QR code to help and guide consumers in their choices. The absence of Certiphyto certification requirements means that these products can be sold in all garden centers and DIY stores.

What needs have you identified among your potential customers and are you trying to meet?

Amateur gardeners who want to protect their gardens naturally are often perplexed or even lost when faced with pests attacking their vegetable patches and gardens. We offer them a range of ready-to-use solutions. For every problem, there is a solution! At a glance, users can identify the problem they are facing in their garden: the packs are very clear and make it easy to identify the pest and understand how to use the product. In addition, an educational digital platform is available and easily accessible via a QR code for further information.

How big do you estimate your market to be?

The market for alternative natural treatments is valued at €13 million.

What is your recommended retail price?

Starting at €12.50 depending on the item

What are your competitive advantages (USP: Unique Selling Proposition)?

A wide and customized range : a choice of 29 products for protected gardens: pheromones, nematodes, food traps, color traps Prepaid packs to free you from best-before dates: pheromones and nematodes are available in prepaid packs with express delivery to your customers Clear and accessible information: we have developed an educational digital platform accessible via QR code, with information by pest to help customers make informed purchasing decisions

What is your stage of development:

Le produit est commercialisé

Define in one sentence the value you bring to your customers or users (max 15 words - this sentence can be used in communication tools)

Essential solutions for protecting your vegetable garden and garden sustainably and naturally !