CITY FLORE
GARDENING Soil enrichment (potting soils, soil improvers, etc.)Care of the vegetable gardenVegetable strucuresGrowing media and soil improversAlternative natural treatmentsPlantCITYFLORE® brings your soil back to life! This 100% natural biostimulant based on microorganisms nourishes and restructures the soil, stimulates root growth, and boosts the growth of vegetables, flowers, and lawns. Chemical-free, for a more beautiful and resilient garden.
What is your solution?
- CITYFLORE® revitalizes soil life, making it more fertile and better structured. It stimulates deep root growth, optimizes natural nutrition for vegetables, flowers, and lawns, and promotes more vigorous growth. By improving water retention, it reduces water stress and naturally strengthens plant resistance. 100% natural and chemical-free, the solution is safe for everyone.
What needs have you identified among your potential customers and are you trying to meet?
- We have identified a strong demand among amateur gardeners for natural, effective, and easy-to-use solutions capable of tangibly improving soil fertility, plant vigor, and harvest quality. Retailers are also looking for distinctive, innovative products that align with the growing demand for reduced chemical inputs. Our offering addresses these challenges by combining natural ingredients, visible effectiveness, and added technical value.
How big do you estimate your market to be?
- The French consumer gardening market represents approximately €8 billion annually, with strong growth in segments related to vegetable gardens, soil maintenance, and natural solutions. In particular, alternatives to chemical products are showing robust growth, driven by consumer environmental concerns and regulations. Demand in this segment is increasing by around 6% to 8% per year, confirming the strong potential of biostimulants and natural soil maintenance solutions.
What is your recommended retail price?
- Approximately 15 euros (TBC)
What are your competitive advantages (USP: Unique Selling Proposition)?
- 1/ Superior Microbiological Concentration Our formula incorporates highly concentrated, scientifically selected microorganisms, ensuring optimal effectiveness at low doses and a lasting impact on soil fertility. 2/ A Universal and Natural Solution A single product for vegetable gardens, lawns, and flowers, 100% natural, chemical-free, and safe for both the user and the environment. 3/ Innovation from the Professional World Technology developed for professional agriculture, adapted for amateur gardeners to offer visible performance, ease of use, and long-lasting results.
What is your stage of development:
- Le produit est commercialisé
Define in one sentence the value you bring to your customers or users (max 15 words - this sentence can be used in communication tools)
- The natural power of living things for your garden.