JdC Garden Trends 2026, the year of refocusing on the essentials of gardening: plants
The green frenzy feels good!
From March 24 to 26, 2026, the JdC Garden Trends trade show brought together 1,200 buyers and 365 exhibitors from across Europe at the Parc Chanot in Marseille. Representing all distribution channels—supermarkets, DIY stores, hypermarkets, independent retailers, discount stores, e-commerce, and specialist retailers—alongside journalists and trend experts, participants exchanged ideas and began planning for the innovations of 2027. Structured around several key events, including the Garden Collections Awards, industry conferences, and trend analysis enhanced with guided tours, this 22nd edition confirmed the ongoing transformations in the garden market.
It highlights a simplification of uses and a rise in the power of assistive technologies, while introducing the "Green Zone," a space dedicated to plants, now positioned as a structuring element of the offering. This zone is linked to the different themes of the show – Outdoor Living, Home & Leisure, Gardening & Growing, and Landscaping & Building – covering all uses, from outdoor design to equipment, including decoration, leisure activities, and technical solutions.
Plants are regaining a central place
The 2026 edition confirmed the return of plant-based products as a key differentiator. More than 20 producers were present this year to showcase their ranges and new products, including varieties that are more resistant, less water-intensive, and better adapted to periods of climate stress.
Well-known varieties, such as begonias, geraniums, and hydrangeas, are returning with new visual or agronomic qualities: prolonged flowering, contrasting foliage, more structured shapes, and better durability.
A cross-sectional analysis of trade show trends
The trend analysis conferences and the new themed visits led by Manuel Rucar, from the Chlorosphère firm, allowed buyers to benefit from a guided reading of the developments observed in the aisles.
The Styles and New Uses trails, as we strolled through the stands, made it possible to put the most striking signals of the edition into perspective and to highlight the key themes that structure the upcoming collections.
Assisted gardening is emerging as a new standard.
The new products on display reflect a clear progression in gardening assistance solutions. The star of the show remains robotic lawnmowers, now more efficient thanks to AI that identifies obstacles...
Intuitive timers, humidity sensors, weather-connected tools, remote control apps, and multi-functional products all share the same goal: to simplify everyday tasks and make them safer. This trend aligns with a clearly identified market need.
Better support to remove barriers to purchase: a consumer seeking reassurance
Another key takeaway from the show: the fear of making mistakes continues to weigh heavily on gardening practices. The companies present highlighted offerings that incorporate more guidance, advice, and support. Growing kits with integrated calendars, simplified measuring tools, and decision-support systems are all part of this trend.
THE GARDEN COLLECTIONS AWARDS
24 Products Honored at the Garden Collections Awards
The Garden Collections Awards recognized 24 products that aligned with the key takeaways from the trade show. The winners highlighted offerings that combined innovation, ease of use, and a focus on eco-design.
6 BRANDS SERVING ON THE JURY FOR THE 2026 EDITION:
- Esprit Barbecue and Auchan Retail for the Cooking & Entertaining category
- Gamm Vert for the Self-Production in the Garden category
- Inedis for the Authentic & Practical category
- J’DEA for the Indoor/Outdoor Garden Decoration & Furnishings category
- Leroy Merlin for the Responsible Garden category
- Jardinerie Tarnaise, Jardinerie Boncap and Jardinerie Solignac for the Independent Garden Centre Awards category
THE WINNING EXHIBITORS ARE:
Cooking & entertaining by Esprit Barbecue and Auchan Retail:
- Most stylish product: Pit Boss Grills for the Austin XL
- Most innovative product: OUTDOORCHEF for the Heat C-265 30 Mbar
- Most responsible product: Char-Broil Deutschland for its Patio Bistro E2COAL barbecue
- Jury's Choice Award: COOK'IN GARDEN - GARDEN MAX for its 3-in-1 gas barbecue
Self-production in the garden by Gamm Vert:
- Innovation and creativity prize: Alveogreen for its Sophie planter
- Ease of use award: Aiper Intelligent for its Irrisense 2 product
- Eco-design and responsible use award: SIKA FRANCE for Sikagard
- Jury's Choice Award: Greencell for City Flore
Authentic & Practical by Inédis:
- Most innovative product: Ecodis for DIY soap
- Most practical product: CDP distribution - The Practical for its sterilizer
- Innovation Award: Oregon Tool for its Biomax cutting line
- People's Choice Award: LivWise for the Pedro barbecue
Garden decoration & furnishings by J’DEA:
- Most Responsible Award: SBM Life Science for Biogents Aero Trap
- Most autonomous product: Granulati Zandobbio for Fast Base
- Most notable product: EDA Group for its Aurea pot
- Jury's Choice Award: Granulati Zandobbio for Art Deco
Sustainable gardening by Leroy Merlin:
- Most innovative product: Aiper for Irrisense 2
- Simplest product: SFC JARDIBRIC for its P26 watering pump
- Best value product: Sika France for its SikaGard cleaning solution
- Jury's Choice Award: Algoflash (COMPO France) for its granular mulch solution
Prices from independent garden centers by Jardinerie Tarnaise, Jardinerie Boncap and Jardinerie Solignac:
- The simplest and most effective price: GREENECLAT for its lawn dye
- Common Sense Garden Award: Claber SpA for Hydro-4 BT
- The most suitable price for our customers: Ecodis for its DIY soap
- Jury's Choice Award: ILEX STUDIO for its Avocado Vase
It's worth noting that several product innovations stand out among them, dedicated to outdoor well-being and solutions that simplify maintenance. The terrace is becoming a central space in the garden during the summer. Its design relies on screens to preserve privacy, planters and pots for greenery, more compact and multifunctional outdoor kitchen solutions, barbecues adapted to small spaces, and even pool-related equipment.
BUYERS' AND MEDIA AWARDS
The products were also submitted to a vote by visitor-buyers at the Garden Collections Awards area located at the entrance to the show. And
The media have joined the jury of the Garden Collections Awards to award a special media prize based on individual votes from each
A journalist was present at the event. Here are the winners:
Buyer's Choice Award: PEDRO from LIVWISE
The Media Award: MAC's Brickup
Towards a more autonomous yet still more experiential garden: concrete answers to the challenges facing the sector. Does the hyper-assisted garden signal the end of the green thumb?
Through this 22nd edition, JdC Garden Trends confirms its role as a business meeting for garden distribution professionals and as a place to observe market developments.
The next edition is already scheduled for March 23, 24 and 25, 2027, in Marseille - Parc Chanot.