The 2025 Garden Consumer Guide
During the 2025 edition of JdC Garden Trends, we will have the opportunity to meet in the conference area on Wednesday, March 26 at 10 a.m.
And what are we going to talk about during this half-hour of discussion? Here are the main points of our intervention…

The Garden Consumer Guide
Created in 2021, at the end of Covid, this 150-page Guide is intended for professionals in our market. In this period of confinement and doubt, we decided to analyze different subjects a little more on the substance and a little less on the form.
By analyzing the professional publications related to our activity, it seemed necessary to us to provide some thoughts on the evolution of our different professions. Manufacturers, producers, distributors, landscapers… There is no shortage of themes and many questions.
After reviewing post-covid trends in 2021, employee-customer-company relationships in 2022, the future of plants in 2023, in 2024/2025, here we are studying the distribution of plants. Where are we going and how are the different players positioned? With such a subject, we have enough to fill a few pages...
Interviews
Reflection can only be done with the words and projects of the professionals concerned. This is why we spend a lot of time in the field to better listen to the developments of companies in our sector.
And since we are going to visit the players in our profession, we are taking the opportunity to note some prices and compare products offered in garden centers here and there in France.
On the interview side, several personalities took part in the game. This is the case of Arnaud Delbard (Pépinières et roseraies Georges Delbard), Isabelle Martin (Bricomarché), Guillaume Mulleret (GFK), Stephanie Fevre (Samson Horticulture) and Hanan Abdesselem for the association Promojardin Promanimal, to name but a few.
The hundreds of kilometers traveled each year allow us to visit many garden centers and you can also find in this guide the most beautiful photos of the sites visited.


5 files
This year, our research and deductions focus mainly on plants, considered the driving force of our professions. Here are the themes covered:
- Are plants still a main offering in garden centers?
- Who are the new speakers?
- The price or price image, with real differences depending on the types of distributors.
- From B to B to B to C… Who are these producers determined to turn to the general public to sell their productions?
- Is E-Commerce the new showcase for plants?
Needless to say, these questions give rise to many debates and we will be able to share our experiences with you at this meeting next March!
If we add the testimonies of the points of sale on their perception of spring 2024, we will have a complete vision of this past year and the prospects for 2025...
Rain and gloom
For some, these two words are linked... For us, the "gardeners", it is the perfect feeling for the first 6 months of the year 2024.
This rainy season has not helped our business. We know that gardening jobs are strongly influenced by the weather, and here, we have been spoiled! We have reached record levels of precipitation and the amateur gardener, who dreams of blue skies and relaxing in his sunbed, has backtracked and shifted his garden budget to other activities that are a little more... warm.
All this has consequences and we have experienced a record number of store closures in France but also in Europe. The famous "economic situation" has not spared us. Today, we are far from the developments and enthusiasm seen following the 2020 lockdown. With the rain, gloom has managed to impose itself and we will have to react quickly, starting next season.


The shadow of a doubt…
If we refer to our current events, the lights are not looking good. The dissensions that are shaking the French political sphere are not synonymous with serenity. By listening to the news, the garden consumer may not be tempted to spend his money. Worse still, if he analyzes the global situation. The conflicts throughout the world are not there to reassure him. And what about the positions of the leaders of the great nations of this world, ready to do anything to expand their territory.
Add to that climate change with one year being too dry and the next too wet... There are no more seasons, my good lady.
As you will have understood, those who believe that the glass is half empty can only get depressed while waiting for better days, provided that these days finally arrive!
Well, with such a speech, we might think that the garden and the world around it are in a bad situation. And yet… This is to misunderstand our profession, with the garden, there is always hope…
Life in green!
Plants are a "refreshing" value. The garden is a green setting in which we like to take refuge when the external situation leaves something to be desired. Already in the 1980s, in the last century, the talented futurologist Faith Popcorn spoke of burrowing . Burrowing is the cozy nest in which the consumer comes to hide to escape the madness outside.
Today, this notion of a burrow is even stronger. We are even ready to cut ourselves off from the communication of news channels and networks that carry despair and violence.
The garden becomes a cocoon of life, a haven of peace to find oneself far from the problems of our society.
Distributors, producers, landscapers… The amateur gardener is waiting for a welcome, sympathy, listening. He is ready to break his piggy bank to improve his green environment and his daily well-being.
If we think about it, for the gardening professions, the “crisis” has its good points…
Join us on Wednesday, March 26 at 10 a.m. in the conference area - Hall 1 of JdC Garden Trends in Marseille to share our points of view!
Roland Motte… Gardener!
