Friday, February 13, 2026
Regencycore: when Bridgerton transforms the garden into an art of living
A cultural wave that is redefining outdoor design
You discovered it in 2025 with the launch of JdC Garden Trends: As predicted, the world of landscaping and gardening is witnessing an unprecedented cultural phenomenon at the start of 2026, redefining consumer expectations for outdoor living. The release of season 4 of Bridgerton on Netflix propelled the "Regencycore" aesthetic to the forefront of global trends, placing the garden at the heart of the social imagination. This new batch of episodes, centered on richly floral settings and romanticized gardening scenes, is acting as a powerful catalyst for the sector, transforming a simple cultural passion into a veritable quest for an almost aristocratic lifestyle.
Figures that confirm the tidal wave
The figures speak for themselves, demonstrating the sheer scale of the phenomenon, with a record-breaking start for this fourth season, which racked up nearly 40 million views in its first four days of broadcast at the end of January. This success isn't limited to screens, as interest in the "Bridgerton-style" garden now reaches 70% of millennials, a key demographic that prioritizes investing in their living environment. The global impact is such that online marketplaces and social media platforms are experiencing unprecedented surges in searches for specific varieties like wisteria, old roses, and hydrangeas, driven by an audience eager to recreate these living tableaux at home.
Brands are riding the wave
The most influential international brands anticipated this trend for spring 2026 by incorporating the series' visual elements into their marketing strategies (colors, graphics, soundtracks, sets, and brand ambassadors). Primark, Lego, Polly Pocket, Hot Wheels, Nyx, Pandora, Labello, and cosmetics giant Coty unveiled a "Dearest" fragrance collection inspired by Regency-era horticulture, highlighting notes of peach and hydrangea that celebrate the splendor of English parks. In the hygiene and personal care sector, brands like Dove and Nivea launched seasonal ranges with textures and floral scents reminiscent of the series' pastoral walks, while the British brand Floral Street offered a modern interpretation of floral romance with its limited-edition "Enchanted Masquerade."
A strategic opportunity for garden professionals
For garden professionals, this trend offers a major business opportunity by reviving classic structural elements such as flowering arches (like those from the CERLAND brand), raised garden beds in fine wood, and gardening tools with a heritage design—a spirit visible in Instagram stories from landscape designers and even Leroy Merlin at the end of January, coinciding with the launch of this new season. The public is no longer simply looking to plant vegetation but to create a narrative setting where wrought-iron furniture, gravel paths, and an abundance of climbing flowers create a complete sensory experience. This reconnection with the garden, driven by dreams and elegance, requires landscape designers and garden departments to offer solutions that combine the charm of the past with contemporary sustainability requirements.
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