Monday, November 24, 2025
VegTrug success story
VegTrug reports particularly positive feedback after its first participation in JdC Garden Trends 2025.
For this brand committed to sustainable, stylish and accessible gardening, the show was much more than just a trade event: it was a real gateway to the French market, an opportunity to meet qualified buyers and a chance to test the resonance of its innovations with decision-makers in the sector.
Between the business atmosphere, high-level discussions and recognition at the Garden Collections Awards, Paul Owen of VegTrug looks back on an edition rich in encounters and concrete results.
1. Discovering the show
It was your first time exhibiting at JdC Garden Trends, what motivated you to take part?
As a brand, we’re always looking for events that really understand and highlight innovation in the garden sector. JdC Garden Trends has an excellent reputation in Europe and especially the French market for bringing together decision-makers, buyers and trend-setters, so it felt like the ideal platform to present the VegTrug Products. We wanted to meet the broader French market, strengthen our presence in Europe, and connect with retailers looking for sustainable, design-led gardening solutions.
What did you think of the overall atmosphere and organization of the event?
We were genuinely impressed. Everything - from the build-up to the visitor flow - was well managed and highly professional. The atmosphere was warm, energetic, and clearly focused on business. You could feel that the visitors were there with real intentions and real interest.
2. The on-site experience
How did you experience those three days in Marseille?
The three days flew by. The venue was beautiful, the organization smooth, and we had a constant stream of high-quality visitors. It was both inspiring and productive and cemented the relationship with our newly appointed distributor (BGS) within the French market.
What stood out the most for you? Why?
The quality of the discussions was definitely the highlight. We met buyers who were not just browsing - they already knew the market trends, had clear expectations, and were actively seeking solutions. That allowed us to dive straight into meaningful product conversations. The atmosphere was professional yet relaxed, which made networking very natural.
Did you have any particularly meaningful meetings or business opportunities during the show?
Absolutely. We connected with several major French and international retailers, as well as garden centers exploring new vertical gardening and urban-growing ranges. The highlight for us was being able to present our products to a small judging panel of industry experts and buyers, one of which was Gamm Vert who have now committed to testing the product in some 40 stores for 2026. Many of these discussions have since progressed which made the show truly worthwhile for us.
3. The Garden Collections Awards
You took part in the Garden Collections Awards, and your product was shortlisted and even won an award. Could you tell us more about that?
Yes, we were thrilled to have our product recognised by the jury. We presented the VegTrug raised planter 1m, which was designed to make sustainable, ergonomic gardening accessible to everyone, even those without a garden - from beginners to urban growers.
Being shortlisted - and ultimately winning - was a fantastic moment for our team. The jury is composed of respected professionals in the industry, so the recognition meant a lot to us.
What did this recognition bring to your company or product?
The visibility was immediate. Retailers visited our stand specifically because they had seen the product in the Awards area. Beyond visibility, it added significant credibility - buyers see an award as reassurance that a product has been thoroughly evaluated. And yes, it translated into commercial momentum during and after the show.
How did you find the product selection and the way the Garden Collections Awards area showcased the products?
The selection was strong and reflected current trends in sustainability, ease of use, and design. The products were beautifully displayed, which really helped visitors discover and understand them quickly. The space felt curated rather than overwhelming.
4. Looking ahead
In your opinion, what makes JdC Garden Trends stand out from other trade shows in the sector?
Its strength lies in its targeted, decision-maker-driven audience. You don’t get accidental foot traffic - you get real buyers. The show is also very trend-oriented, with a forward-looking approach that aligns perfectly with innovation-focused brands like ours.
Why did you decide to return for the 2026 edition?
The 2025 edition was our first ever show in France at it delivered concrete results for us. We gained new partnerships, increased our brand visibility in France, and made valuable industry connections. Returning in 2026 was an easy decision.
What would you say to a company that’s still hesitating about exhibiting?
If you’re looking to grow in the French or European garden market, this is the show you cannot afford to miss. The visitor quality is exceptional, the atmosphere is business-friendly, and the opportunity for visibility - especially with the Awards - is significant. It’s an investment that pays off.
Paul Owen - VegTrug
More information about their range can be found on their website: www.vegtrug.com.