JdC Garden Trends 2026 unveils its new graphic identity and ambitions for the coming years
For over 20 years, JdC Garden Trends has established itself as the benchmark event for the gardening world, bringing together the most representative range of suppliers in the European manufacturing sector.
In 2026, the show is opening a new chapter in its development by expanding its offering. JdC Garden Trends is reinventing its identity and affirming its ambition for the coming years: to become the essential European reference for all garden, landscape and landscaping professionals, with an expanded and enriched offering.
From 24 to 26 March 2026 at the Parc Chanot in Marseille, JdC Garden Trends will mark the first step in this new dynamic and open its doors to the international market with a strong, contemporary new graphic identity, the symbol of its evolution and ambitions: firstly, to mobilise European retail at the right time, at the start of the listing period, to enable them to discover the largest European manufactured offer, something that no other show in Europe offers.
An abstract and organic visual identity, reflecting a broader vision
The new visual, entitled The Essence of the Garden , is inspired by stylized and abstract plant forms, a bold artistic choice that goes beyond the traditional framework to broaden the scope of the show's activity. These plant motifs, both refined and dynamic, embody the rise of plants at the heart of the issues for the years to come, while highlighting the opening of the show towards new European horizons.
The evolution of the logo, with the highlighting of Garden Trends , clearly reinforces the position of the show as a trend decoder, affirming its role as a guide and major influencer in the garden sector on a European scale.
A selective event, designed for professionals in the sector
JdC Garden Trends is aimed at a highly targeted and qualified audience, bringing together:
- Exhibitors from across Europe : European manufacturers and distributors offering a wide range of outdoor furniture, gardening equipment, plants, home & leisure, and store equipment. All are selected for their ability to offer a range that meets all the needs of gardening professionals.
- Carefully selected buyers : from major gardening, DIY, pet stores, e-commerce & marketplaces, gardening equipment, self-service agricultural stores, nurseries, horticulturists, landscapers, architects, local authorities, and swimming pool contractors. This selective invitation system ensures optimal exchanges and networking.
- Professional visitors in search of trends : decision-makers from France and Europe, who come to draw inspiration, innovation and solutions to boost their business.
The trend decoder
The event reflects market developments and major future trends through the highlighting of exhibitors' flagship products and a program of forward-looking conferences.
Upon entering, visitors discover the Garden Collection Awards , an exclusive selection of iconic products. This feature highlights innovative products that represent new consumer expectations, offering a concrete overview of the future directions of the garden sector.
To stimulate discovery and discussion around current and future gardening issues, the show also offers a conference program, among which two conferences are particularly popular each year:
- A numerical analysis of the garden market : an insight into purchasing behavior, segment developments, and consumer concerns, led by Guillaume Mulleret (GfK NIQ).
- Manuel Rucar (Chlorosphère firm) deciphers the underlying trends in gardening, landscaping and decoration, taking into account climatic, economic and aesthetic impacts.
In short, after two decades of expertise, JdC Garden Trends is now entering a new era: that of a leading European trade fair, where graphic boldness, international ambition and the development of the offer around "gardening" combine to build the future of the garden.