KEY FIGURES
Discover trends and news in the garden sector
The Garden Market in 2024: A Difficult Economic Context
The gardening sector in 2024 finds itself in a complex situation, marked by a widespread decline in consumption and growing consumer concerns. Guillaume Mulleret of GFK NIQ presented an overview at a conference, providing context on this dynamic.
A revolution in the making
In response to climate challenges, gardening is changing: recycled materials, repairable tools, local production and natural alternatives are the order of the day. While a lot remains to be done, the progress of the last 25 years is laying the foundations for a sustainable future.
The changing face of decoration
With unreliable weather, excess stocks and inflation: 2024 was a testing year for the decoration sector. But the future is taking shape around a number of key trends: versatile spaces, sustainable materials and practicality. Professionals are rolling up their sleeves.
