Bloom indoor/Outdoor pot, multi-optional use with water reserve.

Bloom indoor/Outdoor pot, multi-optional use with water reserve.

TERAPLAST
BUILDING & LANDSCAPINGGarden pools management (skimmers, pumps, drainage, waterproofing, etc.)Pots, tubs, planters ...
Bloom, the round pot post-consumer recycled plastic, from 19 to 38cm in diameter, equipped with a water reserve and an innovative, modern drain plug.
Textured textile-style right down to the inner rim, it offers a wide range of plant management options.

What is your solution?

Apart from sourcing improvements in terms of materials and shape, the vases and flower pots are rarely distinguished by innovation. The Bloom pot was born of the desire to offer consumers a multi-optional solution. With its 6 usage options, it meets all plant needs, whether for indoor use, as a planter or outdoors. Above all, it makes it possible to supply the plant with water more precisely, with a location decided at the time of installation

Quels besoins avez-vous identifiés chez vos potentiels clients et auxquels vous essayez de répondre ?

We believe that consumers are becoming more generalists, no longer aware of the solutions available to them. They want a plant without necessarily knowing its vocabulary, focusing their free time on leisure and family pursuits. So we realized that a product that met these expectations in “mute salesman” mode, with the user discovering the product's possibilities as it was being used, would be a real innovation in its own right.

À combien estimez-vous la taille de votre marché ?

Since COVID and a certain return to normality, innovations that have an impact on the final price have been penalized. We have decided to position Bloom on the entry-level market, which is already giving it life on the shelves and an opportunity for growth. It already represents almost 1/3 of our volumes for 2025.

Quel est votre prix de vente consommateur recommandé ?

Bloom is often positioned at €4.5, making it a safe value

Quels sont vos avantages concurrentiels (USP : Unique Selling Proposition) ?

Bloom's added value lies in the fact that it's an all-in-one product: with its meticulous finish, Bloom has been designed to be the ideal item for every need. Right down to the saucer, which is of course universal and can accommodate all pots on the market, the Bloom saucer is designed to fit and center itself judiciously under Bloom to distribute excess water.

Quels sont les réseaux de distribution que vous utilisez ou souhaiteriez utiliser pour vendre votre produit ?

Having created Bloom as a substitute from a in shop-seller’s advice, and noticing that consumers often buy their pots without assistance, we have globalized our offer and are opening up our product line to all networks, to garden-loving retailers who are sensitive to the efforts of manufacturers who take the trouble of thorough R&D.

Quel est votre stade de développement :

Le produit est commercialisé

Définissez en une phrase la valeur que vous apportez à vos clients ou utilisateurs (max 15 mots - cette phrase pourra être reprise dans les outils de communication)

Bloom is designed to be understood by the consumer, whether beginner or experienced, and it is in use that it proves indispensable, with a response to every need, with 6 options for use.