Lawn Green All Season
VILMORIN JARDIN
GARDENING Flower seeds, bulbs, seedlings and seeds
Designed to meet today's climatic challenges, the Lawn Green All Season combines robustness, aesthetics and respect for the environment. Innovative, it adapts to all situations and guarantees an outdoor space that's always green and easy to maintain.
What is your solution?
- Made from a mixture of micro-clover and grass seeds, this lawn offers exceptional performance and stays green despite the drought.
Quels besoins avez-vous identifiés chez vos potentiels clients et auxquels vous essayez de répondre ?
- According to the BVA - SEMAE 2023 study on French people and lawns, drought resistance is the second most sought-after criterion when choosing grass seed. Offering a suitable solution is becoming essential to preserve the beauty of gardens while reducing maintenance efforts.
À combien estimez-vous la taille de votre marché ?
- The turfgrass market represents 57 million euros for 6.3 million tons. The Vilmorin brand has a 19.5% share of the market by value, up 3.2 points on last year.
Quel est votre prix de vente consommateur recommandé ?
- 1kg: €17.99 (for 40 to 60 m²) / 5kg: €69.99 (for 200 to 300 m²)
Quels sont vos avantages concurrentiels (USP : Unique Selling Proposition) ?
- Thanks to a composition enriched with micro-clover and tetraploid seeds, this lawn offers exceptional performance: - brilliant colour all year round, - enhanced growth and density, - greater resistance to disease, cold, drought and salt, - a well-developed root system, guaranteeing deep anchorage and great robustness in the face of climatic stresses - an aesthetic appearance guaranteed by the density, small size and fineness of the micro-clover, carefully balanced so as not to dominate other grass species
Quels sont les réseaux de distribution que vous utilisez ou souhaiteriez utiliser pour vendre votre produit ?
- DIY stores, Garden centres, E-commerce
Quel est votre stade de développement :
- Le produit est commercialisé
Définissez en une phrase la valeur que vous apportez à vos clients ou utilisateurs (max 15 mots - cette phrase pourra être reprise dans les outils de communication)
- All Seasons Green Lawn, the essential ally for a sustainable garden
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