The Pure Garden: Garden Composter

The Pure Garden: Garden Composter

LUTTON
GARDENING Composting and accessoriesFertilizersBUILDING & LANDSCAPING
The Pure Garden: Eco-Friendly and Practical Composter
Made in France, this handcrafted composter optimizes natural decomposition with its double compartment: the buried section for composting and the visible section for easy access. Compact (44 x 28 cm), it can hold over 20 kg of organic waste. Easy to handle (10 kg), it reduces waste and enriches the soil, making it ideal for sustainable gardening.

What is your solution?

Our solution, The Pure Garden, is a handcrafted ceramic composter designed to combine ecology, practicality, and aesthetics in the garden. Facilitates composting organic waste: Thanks to its buried lower compartment, waste is in direct contact with the soil, speeding up the natural decomposition process. Optimizes decomposition: Its two-level design allows for an efficient separation between the organic waste in the composting process and the mature compost ready to be used. Aesthetic and discreet: With its elegant and natural finish, it seamlessly blends into the garden ambiance without disrupting its charm. Unlike traditional composters, it doesn’t resemble a functional bin, but rather a decorative element that enhances your outdoor space. The Pure Garden offers a practical and harmonious solution for recycling waste while preserving and beautifying the natural environment of your garden.

Quels besoins avez-vous identifiés chez vos potentiels clients et auxquels vous essayez de répondre ?

Practical and Accessible Composting: Customers want a simple solution to recycle their organic waste effortlessly. The Pure Garden meets this need with its intuitive two-level design, making waste and compost management easy. Aesthetic Integration into the Garden: Many customers are looking for a composter that doesn’t disrupt the visual harmony of their garden. With its elegant appearance and handcrafted ceramic design, The Pure Garden blends seamlessly into the surroundings, adding a decorative touch. An Eco-Friendly and Sustainable Solution: Responsible consumers want to reduce their ecological footprint. Our handcrafted ceramic composter, made in France, offers an eco-responsible, durable, and plastic-free alternative. Optimized Organic Waste Management: By offering a composter directly connected to the soil, The Pure Garden accelerates natural decomposition and produces rich compost suitable for vegetable gardens, flowers, and plants. A Quality, Local Product: Our customers favor locally made products, ensuring durability and craftsmanship. The Pure Garden, designed by French artisans, meets this expectation. In summary, The Pure Garden provides a comprehensive solution for practical, ecological, aesthetic, and sustainable composting, while respecting the environment and the outdoor space of its users.

À combien estimez-vous la taille de votre marché ?

The Domestic Composting Market: With growing ecological awareness, around 1 in 3 households in France practice or wish to practice composting, according to ADEME. This represents millions of households interested in organic waste management solutions, particularly in light of the anti-waste law (requiring the sorting of organic waste by 2024). The Amateur Gardening Market: In France, over 17 million amateur gardeners are seeking practical and aesthetic tools to maintain their outdoor spaces. The Pure Garden meets the expectations of consumers combining gardening with environmental respect. The Premium and Local Segment: Part of this market is looking for high-quality, handcrafted, and locally made products, such as the ceramic solutions offered by The Pure Garden. This particularly targets buyers who are sensitive to "Made in France" and aesthetics in their garden.

Quel est votre prix de vente consommateur recommandé ?

240 euros

Quels sont vos avantages concurrentiels (USP : Unique Selling Proposition) ?

An Eco-Friendly and Handcrafted Composter French Handcrafted Production: Each composter is handmade by local potters, ensuring exceptional quality and a reduced ecological footprint. Sustainable Materials: Made from ceramics, The Pure Garden is both durable, recyclable, and free from plastic, fully embracing an eco-responsible approach. An Elegant and Discreet Design Unlike traditional composters, which are often unattractive, The Pure Garden blends harmoniously into the garden with its refined and natural design. It doesn’t look like a composter but rather a decorative object, preserving the visual harmony and charm of your outdoor space. A Practical and Innovative Solution Double Compartment: With a buried compartment and a visible upper compartment, it simplifies the management of organic waste and compost. Ease of Use: Lightweight (10 kg) and ergonomic, it’s accessible to both beginner and experienced gardeners. A Capacity Suitable for Modern Households With a composting capacity of over 20 kg, The Pure Garden meets the needs of families looking to reduce their waste while producing rich compost for their garden. A Response to Current Trends Made in France: There is a strong demand from consumers for local and sustainable products. Responsible Gardening: In line with growing ecological aspirations and new regulations on organic waste management.

Quels sont les réseaux de distribution que vous utilisez ou souhaiteriez utiliser pour vendre votre produit ?

We are already selling The Pure Garden on our own platform and have successfully captured the interest of customers who purchased directly through our website. Additionally, we are collaborating with influencers to enhance the product's visibility and reach a wider audience. To take things further, our goal is to develop partnerships with professionals in the gardening industry: distributors, garden centers, landscapers, and large retail chains. We believe that collaborating with these industry players will allow us to reach a broader audience, while bringing our innovative composting solution to those who work directly with gardening enthusiasts.

Quel est votre stade de développement :

Le produit est commercialisé

Définissez en une phrase la valeur que vous apportez à vos clients ou utilisateurs (max 15 mots - cette phrase pourra être reprise dans les outils de communication)

The Pure Garden, the eco-friendly solution for easy and natural composting in your garden.

https://www.instagram.com/poterielutton/reel/C76Gk_RN3yG/

Add a file (.pdf)

NOTICE_COMPOSTEUR_PURE_GARDEN.pdf