GREENECLAT
GREENECLAT
GARDENING FertilizersSoil enrichment (potting soils, soil improvers, etc.)Gardener's equipmentAlternative natural treatmentsHOME & LEISUREPet storeOUTDOOR LIVINGCleaning products
Made in France from bio-sourced soy resin and organic pigments , GREENECLAT instantly colors lawns and plants for up to 3 months, while reducing water consumption by 80%. Our solution is ecological and safe for animals, children and vegetation. Its ultra-concentrated formula covers more than 400 m² with only 1L of solution.
What is your solution?
- Our solution is based on a simple application of our product by spraying (after dilution), allowing to instantly restore a green and natural appearance to lawns, hedges and plants damaged by drought or climatic conditions. After a few hours of drying, green spaces regain their shine without excessive watering, offering a sustainable alternative for garden professionals, communities and specialized distributors. Available in 2 colors: Meadow Green and Forest Green, allowing to get as close as possible to the natural colors of each type of lawn.
Quels besoins avez-vous identifiés chez vos potentiels clients et auxquels vous essayez de répondre ?
- Green space professionals (landscapers, golf courses, sports fields, etc.), garden centers, DIY stores, hotels, and communities are facing a growing challenge: maintaining aesthetic exteriors despite water restrictions, drought, and extreme weather conditions. GREENECLAT meets this need by offering an ecological and economical solution to instantly revive lawns, hedges, and plants, without excessive watering. This allows our customers to preserve the appearance of green spaces while reducing their water consumption by up to 80%. For B2C customers, it is the assurance of having an aesthetic garden whatever the season, while saving water and avoiding promoting synthetic turf.
À combien estimez-vous la taille de votre marché ?
- The potential market for Greeneclat is vast and growing, driven by environmental awareness and the need to reduce water consumption. In France, the green space sector represents more than 30,000 landscaping companies, 2,300 garden centers and DIY stores, as well as thousands of local authorities. Not to mention the 800 golf courses and 50,000 sports fields. In Europe, there are more than 100,000 companies linked to landscaping and green space maintenance. By also targeting specialized distributors, large DIY stores and trading professionals, the total addressable market exceeds several hundred million euros.
Quel est votre prix de vente consommateur recommandé ?
- 90 euros / L. Discount depending on quantity
Quels sont vos avantages concurrentiels (USP : Unique Selling Proposition) ?
- Greeneclat stands out for several key competitive advantages: - Ecological & Biosourced: Unique formula based on soy resin and organic pigments, safe for the environment, children and animals. We are the only ones not to use polymers in our formula. Our safety data sheet is free of any hazard pictograms. - Water saving: Reduces water consumption by up to 80%, meeting the challenges of water restrictions. - Performance & Profitability: Ultra-concentrated formula covering up to 400 m² per liter, for up to 3 months on grass and 12 months on hedges. - French manufacturing: Local production ensuring quality, traceability and rapid restocking. - Ease of application: Quick application, drying in a few hours, immediate result. - Double Target: Ideal solution for retail sales (DIY stores, garden centers & pet stores) and for professionals (landscapers, communities, golf courses, hotels, real estate agencies). Greeneclat is not just an aesthetic solution: it is a sustainable lever to save water while enhancing green spaces.
Quels sont les réseaux de distribution que vous utilisez ou souhaiteriez utiliser pour vendre votre produit ?
- Greeneclat adopts a multi-channel distribution strategy to effectively reach its professional and general public targets: Current networks: Online store: Via our Shopify e-commerce site (www.greeneclat.com), we directly reach individuals, landscapers and professionals. Partnerships with influencers: Collaboration with specialized content creators, such as Jardixka on TikTok, to demonstrate the effectiveness of the product and generate sales. Local distributors: Wholesale supply of products for landscapers, garden centers and specialized brands. Future targeted networks: Large-scale distribution (GSB): Integration into DIY and gardening brands such as Leroy Merlin, Castorama, Jardiland and Truffaut. Building trade: Target specialized brands for outdoor design professionals. Communities and town halls: Via calls for tenders or direct partnerships for the maintenance of public green spaces. Private Label (MDD): Possibility of producing under white label for brands wishing to offer our solution under their own name. This approach allows us to maximize our presence on the B2B and B2C markets, while meeting the needs of the various players in the sector.
Quel est votre stade de développement :
- Le produit est commercialisé
Définissez en une phrase la valeur que vous apportez à vos clients ou utilisateurs (max 15 mots - cette phrase pourra être reprise dans les outils de communication)
- Greeneclat: Enhance green spaces sustainably while saving water, with an ecological solution.
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