Greeneclat
BUILDING & LANDSCAPINGArtificial grassCleaning products, hardware, insecticides, treatment products, Paints and treatments including waterproofingGARDENING FertilizersGardener's equipmentWatering equipmentSpraying equipmentNurseriesAlternative natural treatmentsPlantHOME & LEISUREPet storeOUTDOOR LIVINGCleaning productsGreeneclat is a bio-based dye manufactured in France that instantly restores lawns and hedges while saving up to 80% water. Safe to use and bottled by people with disabilities, every liter sold helps give a child somewhere in the world access to drinking water.
What is your solution?
- REINVENTING THE GREEN GARDEN IN THE AGE OF CLIMATE STRESS An innovation designed for a world lacking water Greeneclat is a bio-based plant-based colorant designed to instantly restore the beauty of lawns and hedges stressed by drought, cold, or dormancy. Its formula, based on high-performance pigments and plant-derived soy resin, saves up to 80% of the water consumption associated with maintaining a visually green garden. The goal is not to replace the plant, but to support its natural cycle while reducing pressure on water resources. Less watering, more resilience: Faced with water restrictions and increasingly dry summers, Greeneclat transforms an environmental constraint into a concrete solution: - Up to 400 m² covered per liter, depending on the condition of the lawn or thuja hedges. - Immediate alternative to intensive and costly watering - Long-lasting aesthetic protection for planted areas Addressing the structural challenge of thuja hedges in Europe: Millions of linear meters of thuja and cypress hedges are turning brown in France and across Europe due to the combined effects of disease, heat waves, and the aging of the trees. Rather than uprooting and replacing hedges—a costly, time-consuming, and highly carbon-intensive solution—Greeneclat offers a quick answer to: - Restore the appearance of damaged hedges - Extend their lifespan - Maintain the aesthetic appeal of gardens without heavy work A responsible product, made in France - Made in France - Completely safe formula under normal conditions of use - Bottled by people with disabilities - Each liter sold contributes to subsidizing **access to clean drinking water for a child in Africa** A new category in landscaping Designed for landscapers, local authorities, and individuals, Greeneclat goes beyond aesthetics: it embodies a new approach to landscaping, adapted to current climate constraints. Less water. Less plant replacement. More immediate visual value.
What needs have you identified among your potential customers and are you trying to meet?
- Target Clients: Professional landscapers, local authorities, managers of public or private green spaces, real estate companies (luxury sales and rentals), golf courses, specialist distributors, and individuals facing water restrictions or the aesthetic degradation of their plants, such as thuja hedges, or dog owners (urine stains). Identified Needs: Maintain a green appearance despite drought and dormancy. Significantly reduce water consumption and maintenance costs. Avoid the costly removal or replacement of hedges (especially thuja). Have access to a quick, easy-to-apply, sustainable, and environmentally responsible solution. Have access to an ecological and socially responsible solution: no to US chemicals.
How big do you estimate your market to be?
- Worldwide: $500 million to $1 billion USD according to studies France: 17 million private gardens, 5 million diseased thuja hedges, 30,000 municipalities, 5,000 luxury hotels/campsites/guesthouses, 800 golf courses, 30,000 landscapers, 1,000+ castles/event venues
What is your recommended retail price?
- €90 including VAT per liter of concentrate, enough to cover 400m², or €0.22 per m². €72 including VAT per liter for landscapers, or €0.18 per m².
What are your competitive advantages (USP: Unique Selling Proposition)?
- Competitive Advantages — Greeneclat Up to 80% water savings: a direct response to water restrictions and climate challenges. 4x more concentrated than competing solutions: maximum effectiveness with less product applied. High coverage: up to 400 m²/L, for a very low final cost per m². 2 optimized shades: natural adaptation to most lawns and plants (including hedges). Safe, bio-based formula: soy resin, an agronomic approach rather than traditional paint. Clean SDS & REACH compliant: no CLP pictogram, simplified transport, storage, and handling. Solution to the problem of thuja trees: a quick alternative to removal and costly replacement. Made in France & social impact: bottled by people with disabilities + contribution to access to drinking water. Extremely easy to use: quick spraying, creating a new high-value service for landscapers and communities.
What is your stage of development:
- Nous souhaitons étendre la commercialisation à de nouvelles régions
Define in one sentence the value you bring to your customers or users (max 15 words - this sentence can be used in communication tools)
- Preserving the aesthetics of gardens while massively saving water, simply and sustainably.
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