DIAMOND Rocking chair
KETTLER HOME&GARDEN
OUTDOOR LIVINGGarden furniture
The DIAMOND rocking chair invites you to relax!
The rounded frame is not only pleasant to the touch, it also looks good: modern frame in anthracite with charcoal-colored outdoor fabric. The armrests made of certified teak wood provide a natural accent. The ergonomically shaped seat makes the armchair particularly comfortable and the hard rubber skid guard ensures quiet and relaxed rocking.
What is your solution?
- Rushing from appointment to appointment - always having everything on your mind and rarely taking time for yourself: This is what everyday life is like for many people. The rocking chair from KETTLER slows down the hectic pace of everyday life. Sit down, take a deep breath and simply relax! It invites you to take a book and take some time for yourself! It is also an absolute eye-catcher! It can be seen as a complement to many other dining and lounging products in the DIAMOND series from KETTLER - but is also an absolute eye-catcher on its own with its delicate and stylish design!
Quels besoins avez-vous identifiés chez vos potentiels clients et auxquels vous essayez de répondre ?
- Our customers are looking for chairs that are comfortable, have sufficient padding and an ergonomic design to make sitting for long periods comfortable. It is also important that the rocking chair fits in well with their outdoor environment and looks attractive. Materials that are easy to clean and maintain are preferred in order to minimize maintenance.
À combien estimez-vous la taille de votre marché ?
- The market for outdoor rocking chairs can be considered promising, especially in regions with mild climates where people enjoy spending time outdoors. Factors such as the trend towards outdoor living, the increasing demand for garden furniture and the popularity of relaxation furniture contribute to the market size. Aspects such as sustainability and design could also play a role, as consumers increasingly value environmentally friendly materials and aesthetic design. However, quantifying an exact market size requires specific market research data, which can vary depending on the region and target group.
Quel est votre prix de vente consommateur recommandé ?
- 299,90 €
Quels sont vos avantages concurrentiels (USP : Unique Selling Proposition) ?
- Exclusive DIAMOND series - This series impresses with its high series depth and therefore offers many combination options - it also stands for premium quality and design-oriented workmanship, especially for demanding outdoor areas. The ergonomic shape also ensures maximum seating comfort and an appealing look. Maximum stability & lightweight construction - Despite its robust construction, the rocking chair remains light and easy to move without losing stability.
Quels sont les réseaux de distribution que vous utilisez ou souhaiteriez utiliser pour vendre votre produit ?
- KETTLER Home&Garden is primarily sold via stationary retailers, without losing sight of online sales. Garden furniture has always been a product that people want to see, feel and try out. KETTLER is open to various sales channels, but sees itself first and foremost as a reliable and strong partner for stationary garden retailers.
Quel est votre stade de développement :
- Nous souhaitons étendre la commercialisation à de nouvelles régions
Définissez en une phrase la valeur que vous apportez à vos clients ou utilisateurs (max 15 mots - cette phrase pourra être reprise dans les outils de communication)
- The rocking chair provides stylish and design-oriented relaxation and brings natural aspects into the garden!
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