CAREL

CAREL

GROUPE EDA
BUILDING & LANDSCAPINGPots, tubs, planters ...
With its delicate curves and matte finish, the CAREL planter transforms terraces and balconies into true havens of peace. Its sleek design adds a contemporary and warm touch while elegantly structuring the space.
Lightweight, UV- and weather-resistant, CAREL is designed to last and adapt to all your layout desires, both indoors and outdoors.

What is your solution?

CAREL is a range of contemporary planters on wheels, featuring a sleek design that allows for structuring and adapting indoor and outdoor spaces in any situation.

Quels besoins avez-vous identifiés chez vos potentiels clients et auxquels vous essayez de répondre ?

Consumers are looking for aesthetic, practical, and durable products to enhance their living spaces—criteria that are increasingly decisive in the purchasing decision. CAREL meets this demand with its lightweight, durable, and easily movable products, thanks to their wheels, seamlessly integrating into any type of setup (balconies, terraces, winter gardens, etc.).

À combien estimez-vous la taille de votre marché ?

9 out of 10 French people have a dedicated gardening space, considered the 5th living area of their home. 67% of French people have a garden, 53% a terrace, and 33% a balcony. The gardening market generated a turnover of €8.2 billion in 2023, with 8% coming from outdoor decoration (pots and containers). 42% of millennials are interested in outdoor decoration and containers, compared to 38% of the overall French population.

Quel est votre prix de vente consommateur recommandé ?

Regular planter : 89.99€ - 99.99€. Cube planter : 59.90€ - 69.90€

Quels sont vos avantages concurrentiels (USP : Unique Selling Proposition) ?

Double-wall system: enhanced strength and durability 100% recyclable product Wheels: easily move the planters UV and weather-resistant Water reservoir with a cap for both indoor and outdoor use

Quels sont les réseaux de distribution que vous utilisez ou souhaiteriez utiliser pour vendre votre produit ?

In mass retail, specialty stores, DIY stores, and e-commerce platforms.

Quel est votre stade de développement :

Le produit est commercialisé

Définissez en une phrase la valeur que vous apportez à vos clients ou utilisateurs (max 15 mots - cette phrase pourra être reprise dans les outils de communication)

CAREL, the new range of contemporary planters that decorates and structures terraces and balconies.