Eggshell Egg Box
ECODIS
HOME & LEISURE
Do you buy your eggs in bulk or collect them directly from the farm or henhouse? Ah! Table! takes sustainability even further by offering egg boxes made in France from recovered eggshells and bioplastic derived from recycled vegetable frying oil. Available in two sizes (6 or 10 eggs) and five colors: natural, green, yellow, blue, and apricot.
What is your solution?
- Ah! Table! egg boxes are manufactured in Morbihan, France, using eggshells recovered from processing plants, crushed, and ground into powder. These are then blended with bioplastic made from recycled vegetable frying oil, collected from the agri-food industry. Their local production follows circular economy principles by minimizing resource waste (raw materials and energy) and reducing environmental impact, ensuring a sustainable development approach. A product that is eco-designed, practical, and durable!
Quels besoins avez-vous identifiés chez vos potentiels clients et auxquels vous essayez de répondre ?
- One-third of households already purchase in bulk (Kantar study for the DGCCRF roundtable, December 2023), and this consumption trend is expected to grow, supported by the Climate and Resilience Law adopted in 2021. Consumers are looking for accessories that are both practical for bulk shopping, aesthetically pleasing in their kitchens, and aligned with their environmental concerns.
À combien estimez-vous la taille de votre marché ?
- Currently, bulk sales account for 1.9 million regular buyers (siredom.com), and the availability of bulk eggs is expected to expand beyond organic specialty stores and direct farmer sales in the coming years. The market potential includes all egg distribution channels.
Quel est votre prix de vente consommateur recommandé ?
- • Indicative retail price, 6-egg box: €8.75 • Indicative retail price, 10-egg box: €9.80
Quels sont vos avantages concurrentiels (USP : Unique Selling Proposition) ?
- The Ah! Table! egg box is the first container made by recycling its own contents! It perfectly illustrates the potential of the circular economy. Additionally, it is 100% eco-designed, combining eggshells with bioplastic derived from recycled vegetable frying oil collected from the food industry. Finally, it is a French-made, recyclable, and zero-waste product.
Quels sont les réseaux de distribution que vous utilisez ou souhaiteriez utiliser pour vendre votre produit ?
- The Ah! Table! eggshell egg box is already available in several organic specialty stores, bulk grocery stores, and concept stores. Due to increasing demand, we are expanding into new specialized retail networks. Additionally, the box can be customized with branded sleeves, making it suitable for private label product ranges.
Quel est votre stade de développement :
- Le produit est commercialisé
Définissez en une phrase la valeur que vous apportez à vos clients ou utilisateurs (max 15 mots - cette phrase pourra être reprise dans les outils de communication)
- The first egg box made from eggshells: a model of circular economy!
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