JdC Garden Trends 2025 - Prix des collections

Naturovert adjustable aerocompost

LEBORGNE

GARDENING Composting and accessoriesHand tools

In 2025, LEBORGNE is developing one of its flagship products: its naturOvert Aerocompost.

Thanks to its now adjustable size, it adapts perfectly to its user, to the format of the composter and to the volume of green waste to be mixed for optimal action.

What is your solution?: Ideal for mixing compost, accelerating the decomposition process of green waste and reducing odors, the Aérocompost naturOvert has been a flagship product of Leborgne for several years. With the help of a new legal framework in 2024 (mandatory sorting of biowaste), its sales exploded last year. Building on this success, the tool is returning improved by becoming adjustable.
Quels besoins avez-vous identifiés chez vos potentiels clients et auxquels vous essayez de répondre ?: The tool retains its initial specificities: profiled teeth topped with a handle, itself finished with an S-shaped handlebar. Thanks to this structure, the user will be able to lift carrots and therefore mix the compost easily and effortlessly by rotating the handlebar. The new feature: the handle whose height becomes adjustable (3 possible sizes for a tool between 74 and 91cm) thanks to its wing nuts! Thus, the tool adapts perfectly to the size of the user, the format of the composter (its width/depth) and the volume of waste to be mixed.
À combien estimez-vous la taille de votre marché ?: While it is complicated to have a reliable projection, we can assume that for each composter sold, whether we are talking about individual or collective ones, we could record the sale of at least 1 tool for stirring the compost. So potentially an Aérocompost naturOvert Leborgne. And given the stock shortages experienced by several large composter manufacturers, it is clear that this market is booming. Bringing with it the related ones, such as tools for handling the compost.
Quel est votre prix de vente consommateur recommandé ?: Recommended PVTTC at €44.90
Quels sont vos avantages concurrentiels (USP : Unique Selling Proposition) ?: Beyond the characteristics of the "first version" Aerocompost (its ease of use and the ergonomic aspect of the S-shaped handlebar) that this new version of the tool of course takes up, it is the possibility of adjusting the size of the product that really differentiates our offer dedicated to composting. Indeed, on the market, having a tool that adapts to all situations, to all size/spatial constraints, is quite unprecedented.
Quels sont les réseaux de distribution que vous utilisez ou souhaiteriez utiliser pour vendre votre produit ?: For the distribution of this product, we will use our usual customers for this type of tools intended for the general public, namely DIY stores. The tool is also offered in a box, disassembled, E-commerce (Amazon only in the short term) will also be an exploited distribution channel.
Quel est votre stade de développement :: La commercialisation est imminente
Définissez en une phrase la valeur que vous apportez à vos clients ou utilisateurs (max 15 mots - cette phrase pourra être reprise dans les outils de communication): The tool that adapts to all constraints to mix your compost efficiently and easily!


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Naturovert adjustable aerocompost

What is your solution?

Quels besoins avez-vous identifiés chez vos potentiels clients et auxquels vous essayez de répondre ?

À combien estimez-vous la taille de votre marché ?

Quel est votre prix de vente consommateur recommandé ?

Quels sont vos avantages concurrentiels (USP : Unique Selling Proposition) ?

Quels sont les réseaux de distribution que vous utilisez ou souhaiteriez utiliser pour vendre votre produit ?

Quel est votre stade de développement :

Définissez en une phrase la valeur que vous apportez à vos clients ou utilisateurs (max 15 mots - cette phrase pourra être reprise dans les outils de communication)

Add a file (.pdf)